Part 3 of 4 in our series covering the psychological benefits influencing customer loyalty programs. Loyalty programs are everywhere, offering discounts, points and perks. A study published in the Journal of Retailing and Consumer...Read More

In today’s saturated marketplace, consumers engage with brands not just as users, but as participants in an ever-evolving emotional and functional relationship. As a marketing professional with over 18 years of experience, I’ve seen...Read More

JW Marriott Las Vegas Transitions to The Resort at Summerlin JW Marriott Las Vegas and the attached Rampart Casino have announced a full property-wide rebrand, officially becoming The Resort at Summerlin effective January 1, 2026. This strategic...Read More

Jack in the Box has unveiled plans to celebrate its 75th anniversary with a year-long campaign designed to honor its history and reward loyal customers. The celebration will feature a mix of nostalgic menu returns, exclusive collectibles, special...Read More

Mr. Pickle’s is evolving the sandwich experience by blending warm, personal hospitality with a more connected and intuitive digital journey. At the center of this approach is a focus on simplifying how guests order, earn, and redeem, while...Read More

Today’s consumers expect more than generic messages from the brands they engage with. They demand experiences that feel personally crafted for them. As we navigate an increasingly privacy-conscious world where third-party cookies continue...Read More

Chipotle Launches Its First High Protein Menu Across North AmericaChipotle Mexican Grill is introducing its first-ever High Protein Menu, launching December 23 in the U.S. and Canada. Designed to meet growing demand for convenient, protein-forward...Read More

DoorDash has partnered with OpenAI to launch a new grocery shopping experience inside ChatGPT, allowing users to turn meal ideas and recipes into real grocery orders in just a few steps. Customers can now discover recipes, generate ingredient...Read More

Part 2 of 4 in our series covering the psychological benefits influencing customer loyalty programs We can’t say it enough. Loyalty programs must do more than reward transactions; they should turn customers into advocates. Using...Read More

Bilt Adds Spirit Airlines as New Point Transfer Partner Bilt announced a landmark partnership with Spirit Airlines, becoming the first loyalty program to enable direct point transfers into Spirit’s Free Spirit® frequent flyer program...Read More