Air Canada’s Aeroplan partnered with the Parkland Corporation on new joint loyalty program offerings. Starting in Fall 2023, members can link their loyalty accounts between both programs and gain access to new benefits. Joining the...Read More

Two brothers named Richard and Maurice opened a barbeque restaurant in San Bernadino, Calif. in 1940. After a few years in business, they swapped the menu for burgers, shakes, chips and pie.When the pair bought a few shake mixers from salesman Ray...Read More

Founded in 2000, JetBlue has built its brand on delivering an unexpected and luxurious customer experience. The airline trains its crew members to take care of customer needs. At a time when other airlines were commoditizing air travel, JetBlue...Read More

Caribou Coffee will remove extra charges on non-dairy milk options for Caribou Perks loyalty program members. Beginning May 4, 2023, members who order ahead using the Caribou Coffee App can access the savings. Listening to customer purchase...Read More

CanPay Launches Loyalty Program CanPay launched its CanPay Points Rewards Program, the first-of-its-kind loyalty program for the cannabis industry. The program allows members to earn points on purchases at any of CanPay’s 1,000...Read More

If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world into a boring, monolithic place—and nobody...Read More

Tesco Offers Personalized Coupons Through Loyalty Program Tesco will offer 90 million personalized coupons to its Clubcard loyalty program members. The coupons are part of the British grocery chain’s efforts to increase customer loyalty...Read More

Madison Reed announced new membership tiers and rewards for its Limitless loyalty program. The beauty brand recently revamped the loyalty program to feature four new membership tiers each with its own exclusive rewards that personalize offers for...Read More

Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail is too old-fashioned for them, right? Wrong! In...Read More

Victoria’s Secret recently launched its VS & PINK Collective Loyalty Program, the first free rewards program the brand offered not connected to a branded credit card. Learning from customer data and feedback, Victoria’s Secret...Read More