Specializing in the CPG sector, Snipp’s focus lies in creating multichannel engagement opportunities that drive both transactional and non-transactional consumer behavior. Central to the company’s mission is its sophisticated receipt...Read More

Drivers know – or at least learn the hard way – that cars require regular maintenance. Oil changes come three or four times per year, with brake, tire, and wiper services not far behind. So when Meineke Car Care Centers discovered...Read More

Your loyal customers are often your most engaged email subscribers, allowing you to bring together one of the oldest digital marketing channels with a tried and true marketing objective of driving loyalty.While email plays an essential role in...Read More

So here we are. You’ve decided you’d like to launch your first video marketing campaign and you haven’t the faintest idea where to start. Or maybe you do and you’re just looking for a little reaffirmation. Either way...Read More

HelloWorld is a digital marketing solutions company working with the world's leading brands. The company offers a powerful combination of native platform technology and marketing strategy to brands who are looking for a more engaged, higher...Read More

When PeoplesBank bank was founded in 1885, the local newspaper reported it was done “on a somewhat new plan.” Today, with almost 50 branches in Massachusetts, PeoplesBank has continued its tradition as an innovator by introducing...Read More

For over half a century, traditional consumer goods marketing communications “interrupted” mass audiences with 30-second television spots, 60-second radio, full page print advertisements, and ever multiplying outdoor placements. Hungry...Read More

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that personalized and powerful...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Maintaining consistent engagement across channels and touchpoints is quickly proving to be a differentiating factor for brands looking to both acquire and retain today’s omnichannel consumer. Cogensia allows brands to tackle this challenge...Read More