The rapid and often tectonic shifts in today’s marketing landscape compel marketers to keep abreast of new strategies, technologies and methodologies. The challenge remains being able to sort through the shallow buzzwords and gimmicks to...Read More

A well-­‐designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the...Read More

Three common themes consistently rise to the top when CodeBroker speaks with loyalty marketing professionals: 1. Engagement – How do we get our loyalty program members more engaged? 2. Millennials – What can we do to aIract and...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More

To win in today’s increasingly customer-driven world, companies must understand their customers’ needs and satisfy those needs better than any of their competitors. Data about customers can provide valuable insights, but to see results...Read More

As traditional banks and merchants work to make their systems harder to penetrate and steal from, hackers are turning their attention to softer targets and alternate forms of value. With reward points and miles worth of over $48 billion in the...Read More

Historically, CPG brands have struggled to get access to specific purchase behavior data. Retailers hold this data, of course. They know everything consumers buy, how often, under what circumstances, and what motivates their behaviors. However...Read More

Challenge: The company develops embedded and mobile software and operating systems that are used in hundreds of millions of devices worldwide: from smart phones and pacemakers to TV set-top boxes and digital cameras to fighter jets and commercial...Read More