Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More

How do rewards and incentives impact consumers? At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The...Read More

Businesses everywhere have discovered the benefits of rewards and gift card programs. The value of Gift and Rewards continues to evolve and grow, with the availability of the re-loadable wallet (stored value) and as merchants integrate gift...Read More

Interactive Video is the key to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize...Read More

It has never been easier to know what’s on your customers’ minds. Through feedback, behaviors and data, consumers are making their desires felt. That includes what makes them tick—or just ticked off. Companies that learn from...Read More

Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with...Read More

The New York Racing Association, a not-for-profit organization that comprises three thoroughbred horse racing tracks: Aqueduct, Belmont Park, and Saratoga-is steeped in history and tradition. Saratoga, named one of the Top 10 Sporting Venues of...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s increasingly complex loyalty strategies can be confounding. That’s where The Lacek Group’s loyalty expert Chris...Read More

This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company.  In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More