CPG has long been thought of as a proving ground for Marketers because the supermarket aisle stages a ruthless battle where things like “Product, Place, Promotion, and Price” compete for an unfair share of consumers’ wallets...Read More

Designing and maintaining a full-featured and effective loyalty program is a challenge for even the world’s largest brands, let alone those with a smaller business scope. CrowdTwist offers flexibility in their loyalty programs in order to...Read More

Mobile has become the ultimate shopping buddy, connecting consumers to their favorite brands at all phases of the consumer journey and influencing purchase decisions in the store. While clothing and restaurant brands were among the first to...Read More

Loyalty programs have exploded in market value in recent years. While this growth marks a prosperous period for the industry, with that comes an increased presence of fraudulent activity. Lassu’s Red Amber platform seeks to stop these...Read More

Digital transformation (DX ) is an expansive and, at times, confusing discipline, but mastering it is an unavoidable reality for any organization—even those that were “born digital”—wanting to remain competitive in a...Read More

Commerce is a complex and diffuse space with offerings, promotions, and communications overlapping across channels ranging from mobile apps to physical-world retail, mail order, and telephone order. Efforts to differentiate and drive sales are...Read More

PUNCHING ABOVE YOUR WEIGHTThis year, the gloves come off as we pit champions versus challengers in a battle for consumer love and loyalty. Changes in Program Member attitudes and behaviors are reshaping the loyalty landscape and pressuring...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Is your partner rewards program working? Many programs fail to achieve higher partner engagement and performance because of the assumption that one size fits all. In this eBook you will learn how to design a plan that is cognizant of various job...Read More

In most cases, the media and marketing landscape is incredibly fragmented, which makes effective customer engagement incredibly difficult. No longer can a single message, or even a single campaign, leverage a single medium to find its way directly...Read More