Consumers continue to reinforce what they look for when it comes to loyalty. Brands can tailor their strategies and experiences to carve out a differentiated space with their loyalty members to propel their programs and drive engagement. But what...Read More

Due to the looming financial crisis and recession, the business world is facing a period of uncertainty. But even in such a turbulent economic climate, customer loyalty can be the way out. In order to help companies invest wisely into the loyalty...Read More

Three years ago, your company may have been asking, “Should we have a crypto strategy?” Today, you must ask: “What is our crypto strategy?” What changed?  With cryptocurrency adoption growing, forgoing a...Read More

Earning and maintaining customer loyalty is always a challenge, even more so in this age of rising consumer expectations. Continually evolving technologies and increasingly restrictive compliance requirements only add to the challenge. To maintain...Read More

With the emergence of smartphones, text messages and push notifications, there was a time when skeptics began to doubt the relevance of email marketing. However, with privacy regulations and the elimination of the cookie, email is having a...Read More

Iris® Powered by Generali, provider of a proprietary identity and cyber protection platform, recently released the findings of its sixth annual Holiday Shopping ID Theft survey. The annual survey polls consumers on their holiday shopping...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

All brands are challenged to keep consumers engaged and foster participation. Yet many brands think discounts or rewards are the only way to keep a consumer’s attention. Vesta surveyed over 14,000 consumers and identified five key personas,...Read More

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies. The only way forward for marketers is to start by...Read More

Generation Z presents new challenges for marketers. This digitally native demographic has a unique sense of self and its motivations are defining consumerism. In this white paper, The Lacek Group explores the attitudes and behaviors of Gen Z and...Read More