Uncovering the key to loyalty fraud preventionLoyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation...Read More

Are you making the most of customer data in your marketing strategies? This step-by-step guide provides a how-to for leveraging customer data to achieve more effective:Customer acquisition strategiesCustomer reactivation strategiesCustomer...Read More

A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that recent events (like the pandemic and divisive politics) changed how people think about brand loyalty and what they expect from a modern program...Read More

Iris® Powered by Generali is a B2B2C company partnering with brands to offer identity and cyber protection solutions for their end consumers. Iris was founded in 2003 and, to this day, helps protect individuals across the globe from identity...Read More

With 20 years of industry experience, Brandmovers is an all-in-one technology and customer loyalty/CX strategy and service provider. Brandmovers works with its clients to develop purpose-driven, impactful, and engaging customer loyalty programs...Read More

Consumers Have Too Many Choices and Too Little TimeConsumers loyalty is no longer assured, as shoppers have an infinite number of choices and their traditional shopping habits have been disrupted by COVID. Brands that find ways to make...Read More

Company Type: Loyalty Technology with Supporting ServicesCore Offering(s): Customer Loyalty Platform, Customer Engagement and Experience Platform, Customer Data Platform, Offer Management, Marketing Orchestration, Gift Card Programs/Stored Value...Read More

The unprecedented global COVID pandemic has left virtually no aspect of life untouched. Indeed, much has been irreversibly altered, and the fraud landscape is no exception. We certainly didn’t need fraud matters exacerbated, but...Read More

Get into the minds of your customers.Your brand should add unique value to your customers. While retail giants like Amazon, Sephora, and Starbucks have excellent customer loyalty strategies, their programs' success is due to the unique value...Read More

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, Apple is offering customers the ability to...Read More