When individuals describer their smartphone’s role in their person’s life, phrases like “attached to my hip,” “constant companion” and “lifeline” were frequently used descriptions. It is no secret...Read More

The loyalty industry has come a long way from printing coupons on box tops. Today, loyalty programs can be leveraged by nearly any brand to drive revenue and deepen customer engagement. But because loyalty programs are now so widespread, it&rsquo...Read More

Modern marketing relies on customer data, both to understand customer behaviors and to deliver quality, personalized customer experiences. Today, marketers list Customer Data Platforms as the one system they cannot do without.   But...Read More

In the spring of 2022, the Tenerity research team surveyed 1,417 banking customers in the United States about the benefits associated with their checking accounts. The purpose of the study was to understand how many customers use their benefits...Read More

Headquartered in Houston, Texas, with locations in Canada, India, and Singapore, FiO is a comprehensive, robust loyalty ecosystem that gives clients the tools they need to drive sales by motivating customers to increase their purchase frequency...Read More

Discover What's In Store For Customer Loyalty In 20222021 was a year of constantly shifting COVID-19 policies along with changing customer needs and expectations. To stay successful brands discovered they had to make customer loyalty and...Read More

There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization...Read More

Integrating Gamification Can Help Enhance Your Loyalty ProgramBuilding customer loyalty should be a fun process for the customers! If your brand makes the process of earning rewards exciting then customers are more likely to find ways to earn...Read More

SessionM, a Mastercard company, is a customer engagement and loyalty platform provider, offering solutions for brands to build and manage large-scale loyalty programs and personalized customer experiences. The SessionM platform provides several...Read More

Increasing Engagement Can Skyrocket Your Customer LoyaltyTrue customer loyalty is not built out of low prices or points alone. It is built when a brand creates an emotional relationship with a customer as an individual through personalized...Read More