Have you wondered, “Do consumers care about sustainability?”American consumers have spoken. They want to work with sustainable businesses, and they’re willing to pay more for sustainable products and services.How can you leverage...Read More

Loyalty psychology: How to build emotional bonds and drive revenueBuilding emotional loyalty with customers is key to increasing retention and repeat purchases - and consumer psychology provides a solid framework to work with. If done right...Read More

There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies. Faced with supply chain instability, inflation, and a changing work environments, even the most solid retention and growth...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Engage People, headquartered in Toronto, Ontario, Canada, is a SaaS-based loyalty and incentive platform solution provider focused on the technology of loyalty programs and using that technology to improve the customer experience. With over 30...Read More

Gamification is the addition of game-like elements into a customer’s shopping experience. In the customer loyalty space, gamification is a current trend in driving member engagement with loyalty programs. However, while gamification...Read More

As more brands introduce or enhance their loyalty program offerings, consumer expectations surrounding those offerings continue to increase. Consumers face a “sea of sameness” where many loyalty programs look, feel, and function the...Read More

Between high inflation and supply chain issues, financial experts believe the U.S. has a 70% chance of facing a recession in 2023. Consumers are already preparing for  large reductions in non-essential spending. With more price and value...Read More

Consumers ability to make payments has evolved rapidly in recent years. With an increase in cardless payment security and integration and a seemingly unlimited choice of credit card options, credit card and digital wallet brands need to find...Read More

From a customer loyalty perspective, personalization is the future of providing meaningful and effective promotions. Even though the technology and actionable data to create personalized promotions has existed since the early 2000s, few brands...Read More