There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization...Read More

Integrating Gamification Can Help Enhance Your Loyalty ProgramBuilding customer loyalty should be a fun process for the customers! If your brand makes the process of earning rewards exciting then customers are more likely to find ways to earn...Read More

SessionM, a Mastercard company, is a customer engagement and loyalty platform provider, offering solutions for brands to build and manage large-scale loyalty programs and personalized customer experiences. The SessionM platform provides several...Read More

Increasing Engagement Can Skyrocket Your Customer LoyaltyTrue customer loyalty is not built out of low prices or points alone. It is built when a brand creates an emotional relationship with a customer as an individual through personalized...Read More

Founded in Paris in 2016, Untie Nots is a rewards platform software company that concentrates on building and executing profitable promotions that accelerate digital migration, acquisition, and engagement of customers through personalized offers...Read More

Studying the market data from 2021 revealed that the pandemic market changes are here to stay. Pandemic shutdowns eased, allowing industries to rebuild. As consumers adjusted to inflation, brands adjusted to new spending patterns, working to...Read More

Start Reaping The Benefits Of Stronger Channel LoyaltyBuilding a branded B2B loyalty or channel incentives program doesn't have to be complicated.  Today it's easier than ever to create the ideal loyalty and incentives program that...Read More

U.S. consumers were hammered from all sides by the threat of identity fraud in 2021. Whether by account takeover, new accounts fraudulently opened in consumers’ names, or scamming innocent consumers out of their own money, 2021 was fraught...Read More

Brierley is a global customer loyalty and experience technology, service, and strategy provider with a 30-plus-year history of creating, powering, and managing successful programs and strategies for globally recognized companies. Brierley’s...Read More

Deloitte, an international consulting, audit, and advisory firm, leverages its internal strategic, operations, technology, and creative strengths in creating and driving unique loyalty programs based on customized strategies for its clients...Read More