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The Power of Performance Marketing in 2024

  • July 31 2024
  • Resource: Industry-Contributed Research

The Power of Performance Marketing in a Year of Upheaval   In today's fast-paced digital landscape, performance marketing has emerged as a critical strategy for businesses aiming to maximize their return on investment (ROI) and drive...Read More

How AI Personalization Drives Customer Loyalty: The Future of Loyalty Marketing

  • July 26 2024
  • Resource: Industry-Contributed Research

76% of customers claim they are frustrated by content that lacks personalization. We live in a world where technology is a catalyst for customer experience. With the explosion of artificial intelligence at every brand’s doorstep, AI is no...Read More

Humanizing Loyalty: A Road Map to Establishing Genuine Emotional Loyalty at Scale

  • July 25 2024
  • Resource: Industry-Contributed Research

You’re never too big to establish a more human side to your loyalty efforts.On the following pages, we’ll define what humanizing loyalty means and why it’s more critical than ever to creating an unbreakable bond with your...Read More

The Hidden Value of Redemption Joy in Driving Dynamic Value Exchange in Loyalty Programs

  • July 12 2024
  • Resource: Industry-Contributed Research

The modern customer craves constant value when it comes to their loyalty program. They want tangible returns on their purchases in the shape of defined and relevant ways to spend their rewards currency. They want experiences that let them flexibly...Read More

The Heart of Loyalty - 2024 Consumer Research Report

  • July 09 2024
  • Resource: Industry-Contributed Research

Are you struggling to keep your loyalty program members engaged? Not seeing value across your enterprise or return on loyalty investments? In an ever-changing world where perception = reality, it’s no longer sufficient to merely survey...Read More

Loyalty360 Analyst Report | Mastercard

  • June 24 2024
  • Resource: Analyst Reports

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Promotion Gamification: How and Why it Works

  • June 20 2024
  • Resource: Industry-Contributed Research

Talon.One's promotion gamification report gives you the inspiration and the techniques you need to offer your customers a more engaging shopping experience.  Promotion gamification report covers:Why gamified promotions resonate with...Read More

Travel Trends 2024: Breaking Boundaries

  • June 13 2024
  • Resource: Industry-Contributed Research

In 2024, the travel sector has been breaking boundaries. Through March 2024, consumer spending on travel remains strong, and passenger traffic has soared. Mastercard Economics Institute anticipates this momentum will continue as consumers...Read More

Loyalty360 Analyst Report | Baesman

  • June 11 2024
  • Resource: Analyst Reports

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Loyalty360 Featured Technology and Services | Banyan

  • May 06 2024
  • Resource: Featured Technology

Company Type: Complementary Customer Loyalty Technology with Supporting ServicesCore Offering(s): Item-Level Receipt Data platform for enhanced Marketing/Loyalty, Fraud Management, and other Commercial Payments ApplicationsTarget Industries...Read More

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