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2024 Global Consumer Trends Index

  • January 26 2024
  • Resource: Industry-Contributed Research

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age generations, as well as new insights...Read More

Loyalty360 Analyst Report | Phaedon

  • December 28 2023
  • Resource: Analyst Reports

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Loyalty strategies for 2024: Best loyalty programs from around the world

  • December 20 2023
  • Resource: Industry-Contributed Research

Explore Talon.One's comprehensive guide to seven winning loyalty strategies that are set to dominate in 2024. From gamification to zero-party data approaches, we’ve collected a diverse set of tactics that are applicable across industries...Read More

Re-Imagining Loyalty: A Relationship Marketer's Guide

  • December 12 2023
  • Resource: Industry-Contributed Research

The backdrop of loyalty is changing, fast. What was working for your loyalty programs three years ago – maybe even one year ago – might not be working anymore. According to Forrester Research, 41% of companies with revenue of $1B or...Read More

Loyalty360 Featured Technology and Services | Bounteous

  • December 06 2023
  • Resource: Featured Technology

Founded in Chicago, IL, Bounteous is a "digital first" organization blending three types of agency proficiencies — a system integrator, a digital agency, and a consultancy. Bounteous provides clients with the technological, design,...Read More

Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty

  • December 05 2023
  • Resource: Industry-Contributed Research

In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty?’ and ‘Can we quantify the emotional connection customers feel?’ The Brierley Loyalty Quotient (BLQ...Read More

Tracking Convenience Report: From the Pump to the C-Store

  • November 21 2023
  • Resource: Industry-Contributed Research

Have you spotted any interesting changes in the c-store ecosystem? We have, and we’re ready to share some trends and insights to help you maintain your competitive edge. The latest version of “Tracking Convenience Report: From the...Read More

Loyalty360 Featured Technology and Services | Marigold

  • October 17 2023
  • Resource: Featured Technology

As a partner for brands in search of customer loyalty, experience, and engagement solutions, Marigold enables brands to build and cultivate relationships throughout the customer lifecycle, helping marketers manage data, connect with their...Read More

Loyalty360 Analyst Report | Marigold

  • October 13 2023
  • Resource: Analyst Reports

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

The Ultimate Guide to B2B Promotions and Loyalty Programs

  • September 22 2023
  • Resource: Industry-Contributed Research

Loyalty programs and promotions have emerged as indispensable solutions for B2B companies seeking sustainable growth. By incentivizing repeat business and larger order volumes with rewards, B2B companies can boost margins and retain more customers...Read More

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