TikTok Announces Expansion of Effect Creator Rewards Program TikTok announced it is expanding its Effect Creator Rewards program and increasing opportunities for AR creators to monetize across additional regions. The program was first...Read More

Kohl’s announced that its Sephora sales surpassed $1.4 billion last year, leading the company to believe it will meet and exceed its goal of hitting $2 billion in sales by 2025. Kohl’s first announced the Sephora at Kohl’s...Read More

Target Updating Its Rewards Program, Launching Paid Membership Target announced it would reintroduce its Target Circle loyalty program on April 7. The retailer is updating the program with new offerings to deliver a more personalized...Read More

The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes...Read More

LivePerson, offering solutions spanning Conversational Cloud, Generative AI, Voice AI, and more, has entered into a partnership with Infinity, a call intelligence provider with offices in the U.S. and the U.K. The collaboration aims to assist...Read More

Petra Automotive Products Plans To Support Dealerships with Rewards Program To help dealerships across the U.S. improve retention for Sales and Service, Texas-based Petra Automotive Products has launched its Petra Advantage Rewards Program...Read More

International upscale mini-golf company Puttshack is spearheading a new campaign to introduce customers to its newest ambassador, Ace Puttman. In a six-part series of engaging videos, the brand aims to show viewers why Puttshack is &ldquo...Read More

Mastercard Launching Smart Subscriptions To Enhance Financial Wellness Mastercard announced it is piloting its Smart Subscriptions platform in the United States. The innovative service integrates into existing consumer applications to aid in...Read More

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any...Read More

Beginning in March 2024, rural lifestyle retailer Tractor Supply will offer Neighbors — its customer loyalty program members — more rewards and increased recognition designed to enhance the Neighbor’s Club experience. The brand...Read More