Fintech company Greenlight® was joined by Tropical Smoothie Café®, a national fast-casual restaurant brand, to launch a new rewards program that would make Greenlight Level UpTM, a financial literacy game, accessible to more families at no...Read More

Citing Possible Higher Prices, the FTC Attempts to Block Kroger-Albertsons Merger  In an administrative complaint filed on February 26, 2024, the Federal Trade Commission (FTC) claims the merger between grocery retailers Kroger and...Read More

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail Federation, 84 out of the US’ top 100...Read More

Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive...Read More

With an exciting fusion of snacking, sports, and technology, Lay’s is launching a return of its No Lay’s No Game campaign, which promises to bring lots of fun and adventure while rewarding game-day-ready soccer fans with the classic...Read More

Wingstop Launching MyWingstop in April To Enhance Customer Experience During a conference call with analysts, executives of the chicken wing fast-food chain Wingstop announced the upcoming launch of My Wingstop, the company’s new...Read More

Chipotle Celebrating Leap Day with Free Guacamole for Rewards Members Chipotle Mexican Grill has proclaimed Leap Day “Extra Day,” and its reward members can get guacamole on the house. Rewards members only need to enter the code...Read More

Marriott Bonvoy® has announced its eighth year as the Official Hotel Partner of the NCAA. The new campaign launches just before the March Madness Tournament, which begins on March 17, 2024, with Selection Sunday. Marriott Bonvoy hotels...Read More

In 1948, Bob Evans Restaurants was founded in Columbus, OH, where its headquarters remains. The brand’s founder — Bob Evans — decided to start making his own sausage to serve at The Steak House, a 12-stool diner he owned in the...Read More

Southwest Airlines® has reclaimed its position as Luck Reunion’s official airline. Southwest officially joined Luck Reunion, a recurring musical festival held just outside Austin, TX, on the grounds of Willie Nelson’s Luck Ranch...Read More