Navigating Customer Data Privacy in Loyalty MarketingIn the digital era, managing data with integrity is key to nurturing customer trust and enhancing brand reputation. For those in loyalty marketing, skillfully using data to improve customer...Read More

Gamification has the potential to make customer experiences more rewarding and interactive, and many brands are interested in learning if adding such elements to their loyalty programs and strategies will improve engagement. Indeed, it’s not...Read More

With loyalty professionals facing increased competition in the customer loyalty space, it is critical to understand the right direction to place energies and resources while taking advantage of technologies and ideas that can elevate the customer...Read More

Jersey Mike’s Subs has partnered with SoundHound AI to leverage the latter’s voice AI ordering system with the intention of providing customers with an optimized experience. The brand promises that customers will be able to speak...Read More

Etsy’s New “Gift Mode” Blends Human Curation and Machine Learning (ML) To raise interest in shopping at Etsy, the online marketplace known for hosting creator and maker wares, has revealed a new feature called “Gift...Read More

Pieology Pizzeria was one of the original leaders in the “create your own pizza” space. Founded in 2011 in Southern California by Carl Chang, the older brother of the famous tennis player Michael Chang, Pieology experienced a marked...Read More

With the growing offering of new applications, it is becoming increasingly difficult for companies to forge connections with their users and encourage interactions in such a saturated environment. This is where gamification can come in handy...Read More

A Meaningful Rewards Program Launched by the American Red Cross The American Red Cross recently reported a severe blood shortage, followed by the launch of its new Blood Donor Rewards program. The vital charitable organization providing...Read More

Protecting pollinators and supporting biodiversity are part of Kroger’s latest efforts to create a more sustainable world. The newest initiative impacts the grocery retailer’s fresh produce supply chain, requiring medium- to large...Read More

$1M Donated by Dunkin’ Joy in Childhood Foundation® To help combat food insecurity, the Dunkin’ Joy in Childhood Foundation has donated $1M through grants to organizations and programs serving children and families in need...Read More