In 1948, Bob Evans Restaurants was founded in Columbus, OH, where its headquarters remains. The brand’s founder — Bob Evans — decided to start making his own sausage to serve at The Steak House, a 12-stool diner he owned in the...Read More

Southwest Airlines® has reclaimed its position as Luck Reunion’s official airline. Southwest officially joined Luck Reunion, a recurring musical festival held just outside Austin, TX, on the grounds of Willie Nelson’s Luck Ranch...Read More

American Airlines Is Changing How Points Are Earned, Raising Baggage Fees American Airlines announced it’s raising prices for first and second bag checks. American is also raising prices for short international flights and Canadian...Read More

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More

Palm Springs, CA, visitors with a penchant for personalized accommodations have something to look forward to. Nine of the city’s boutique hotels known for hosting elite travelers are offering guests an opportunity to earn rewards by...Read More

Starbucks Creates More Accessible and Inclusive Spaces  Seattle, Washington-based coffeehouse and roastery Starbucks announced its Inclusive Spaces Framework initiative, building on the chain’s commitment to inclusion. The project...Read More

Fort-Worth-based airline carrier American Airlines has scored a multiyear deal with the Texas Rangers as the reigning World Champions’ official airline. The exclusive partnership includes sponsorship and marketing benefits. AA Advantage...Read More

Chuck E. Cheese and NASCAR’s Hendrick Motorsport Celebrate Two-Year Partnership  Fourteen-time NASCAR Cup Champions Hendrick Motorsports and Chuck E. Cheese kicked off the 2024 racing season by celebrating two years of partnering and...Read More

In today's competitive business landscape, understanding the customer journey mapping process is crucial for marketing success. By knowing how customers interact with your brand, you can tailor your marketing strategies to meet your target...Read More

Workplace supply retailer Staples recently introduced its new loyalty program, Easy Rewards. The Framingham, Massachusetts-based office supply company designed the new program based on customer feedback and meeting evolving consumer needs.  ...Read More