One could argue that a best-kept secret is how Mastercard has become a global leader in loyalty, its scope extending far beyond traditional transaction processing. From a scale perspective, Mastercard manages over 1.5T points, 1,100+ loyalty...Read More

Omnichannel loyalty marketing has become a cornerstone in the evolving landscape of retail and customer service. It represents a strategic shift towards a more holistic, integrated customer experience (CX). By embracing this method,...Read More

A free membership platform is being launched by Gatorade, giving users the power to personalize products. The iconic athlete-centered brand leveraged data, athlete insights, and digital technologies to build Gatorade iD, and members can expect...Read More

Starbucks Celebrates Record Q1 2024 Rewards Program Member Spend Coffee giant Starbucks experienced a record quarter in Q1 2024 (ending December 31, 2023) that included an increased Starbucks Rewards loyalty program membership, bringing the...Read More

Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint...Read More

In 2001, the popular hamburger chain White Castle established an exclusive club: the Cravers Hall of Fame. Every year, hopeful Cravers submit their personal stories explaining why they should be considered for induction. Cravers’ stories...Read More

PayPal To Pilot Six New Innovations PayPal is tapping into the power of AI-driven personalization in six new pilots designed to create a better commerce experience for merchants and consumers. PayPal counts nearly 400M consumer accounts and...Read More

Fans of the colorful Easter chick and bunny confection PEEPS® are in for a real treat. PEEPS® Brand has partnered with Home2 Suites by Hilton Easton to create a delectable guest stay in Easton, Pennsylvania. The PEEPS® Sweet Suite is...Read More

Stacking Up Joy: IHOP’s New Program Designed To Combat Food Insecurity IHOP has launched its Stacking Up Joy platform with the intention of uniting people in the communities where the popular pancake restaurants are located. The new...Read More

We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to say the least. But the savviest of brands have...Read More