Starbucks Celebrates Record Q1 2024 Rewards Program Member Spend
Coffee giant Starbucks experienced a record quarter in Q1 2024 (ending December 31, 2023) that included an increased Starbucks Rewards loyalty program membership, bringing the number to 34.3M U.S. active participants. This represents a 13% year-over-year increase for the quarter.
To capitalize on the milestone achievement, the brand is leveraging its Deep Brew data and AI platform to drill down to specific Rewards member cohorts with plans to provide more....