In today’s data-driven landscape, companies increasingly recognize the importance of customer data to drive personalized experiences and build lasting relationships. One emerging strategy gaining traction is the collection of zero-party data...Read More

In a blending of hospitality and online gambling, Marriott International’s travel program, Marriott Bonvoy, and BetMGM, a sports betting and iGame operator, have partnered for a rewards collaboration that will provide more incentives to...Read More

Mini and BMW Rated First and Second on Brand Loyalty List According to JudgeService research that surveyed 28,800 car buyers, Mini topped the list for OEMs, or original equipment manufacturers, for brand in-market loyalty. The vehicle...Read More

DoorDash and Wing Launch Debuting Drone Delivery in U.S. DoorDash and Wing recently introduced drone deliveries in Christiansburg, Virginia, where select customers with an eligible address could choose to have a 30-minute or less drone...Read More

Hampton by Hilton engaged the Jones Knowles Ritchie (JKR) agency to design a unique brand identity that would help the brand communicate its innovation and commitment to prioritizing guest-centricity in the hospitality industry. A “refreshed...Read More

Bilt Rewards, a loyalty program that allows its members to earn rewards on rent and local community spending, such as restaurants and grocery stores, has announced a new partnership with Alaska Airlines. The partnership will allow Bilt members to...Read More

MTN Dew Celebrates Outdoor Enthusiasts and Gamers with Two New Loyalty Programs MTN DEW is rewarding soft drink fans by rolling out two year-long rewards programs offering customers the chance to embrace what they love with top-notch gear...Read More

The American Cornhole League (ACL) partnered with Play Anywhere Holdings to offer a more engaging and interactive experience for ACL fans while viewing live broadcasts of professional cornhole matches. The ACL season kicks off in Palm Beach with...Read More

Jersey Mike’s Redesigns Website To Enhance Customer Experience  Jersey Mike’s Subs has redesigned its website to heighten the digital experience for its patrons and streamline the submarine sandwich chain’s order flow...Read More

Hilton announced a $210 deal with AJ Capital to acquire the Graduate Hotels® brand, further propelling Hilton to become a leading player in university cities across the United States. As part of the deal, the hotel giant will secure franchise...Read More