Kohl’s announced that its Sephora sales surpassed $1.4 billion last year, leading the company to believe it will meet and exceed its goal of hitting $2 billion in sales by 2025. Kohl’s first announced the Sephora at Kohl’s collaboration in 2020 to make prestige beauty more accessible across the United States while adding more value to Kohl’s existing customer base.
This strategy has proven beneficial for both Sephora and Kohl’s, ushering in new clientele while meeting and resonating with loyal Kohl....