Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Memorable Customer Experiences are the Heart and Soul of IHG’s “Share Forever”

  • April 18 2016
  • Resource: Daily News
  • James M. Loy, Loyalty360

Strong bonds of loyalty and enduing relationships among family and friends go hand in hand. Most people enjoy sharing memorable experiences with those closest to them, and through a unique customer engagement initiative, InterContinental Hotels...Read More

Frost & Sullivan Recognizes Leaders in Customer Experience

  • April 18 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

As an acknowledgement to the growing importance of customer service as a driver of brand loyalty, Frost & Sullivan has announced the 2016 Customer Service Excellence Recognition program. The program is designed as a way to bring attention to...Read More

Tom+Chee Launches Loyalty Program within New Mobile App

  • April 15 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Tom+Chee is not a typical sandwich shop: the Cincinnati-based chain offers a variety of twists on classic grilled cheese, and is now setting its sights on the mobile app space. The brand launched its app earlier this week in recognition of...Read More

Caesars Loyalty Program Extends to Atlantis

  • April 15 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

The glitz and glamor of Las Vegas is coming to the tropical setting of the Bahamas thanks to an enormous alliance between two hospitality and entertainment powerhouses. Atlantis, a Bahamas resort, is partnering with Caesars entertainment to...Read More

Virgin America Partners with Starwood to Link Loyalty Programs

  • April 14 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

In their continued quest to encourage customer loyalty in unique and innovative ways, Virgin America announced on Wednesday that it’s partnering with Starwood Hotels & Resorts in a collaboration that will see loyalty members of both...Read More

Dunkin’ Donuts Offers Bonus Points for New Members of Loyalty Program

  • April 14 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Building on an already stellar loyalty program, Dunkin’ Donuts is giving new members even more incentive to join in and engage with the brand’s DD Perks Rewards program.   From April 14-21, new enrollees to the program can use...Read More

1-800-FLOWERS Leads Customer Engagement Charge with Facebook Messenger Bot

  • April 13 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

In an innovative move, 1-800-FLOWERS.COM is expanding their customer experience presence to Facebook Messenger. On the heels of the social media giant’s announcement at its F8 Developer Conference that “chatbots” are coming to...Read More

More Small Businesses Using Mobile Apps for Customer Engagement

  • April 13 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

For customers, having their favorite brands available in mobile app form may seem like a given. The portable convenience and exclusive features that come from a well-designed app are valuable tools in building customer engagement and staying top...Read More

Marriott CEO Sends Letter to Loyalty Program Members

  • April 12 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Marriott International CEO Arne Sorenson sent a letter to the company’s loyalty program members last week in light of the merger with Starwood Hotels and Resorts. Sorenson’s letter was titled, “One Step Closer to More Choices...Read More

First-class Service Drives Value, Brand Loyalty at CarMax

  • April 12 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For nearly a quarter century, CarMax has satisfied its customers with excellent service and offered value that has instilled brand loyalty. “It’s an exciting time for CarMax,” CarMax President Bill Nash said during the April 7...Read More

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