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Supplier-Contributed Blogs

Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All

The Baesman Team , Baesman | February 11 2026

Loyalty isn’t something you buy, it’s something you build.  In 2026, the retailers winning customer retention aren’t the ones copying competitors’ rewards programs. They.

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SaaS Loyalty Technology Over Agency-Led Loyalty Software Development

Sridhar Bollam , Jubin Mehta, Capillary , Capillary Technologies | February 10 2026

The loyalty application market has undergone a seismic shift. Once dominated by the era of large agencies crafting bespoke solutions for Fortune 500 brands, this traditional approach—though.

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Balancing Loyalty Personalization and Privacy for Long-Term Trust

The Switchfly Team , Switchfly | February 09 2026

The Personalization, Privacy Paradox Today’s consumers want it both ways: experiences that feel personally curated, and complete control over their data. According to McKinsey, 71% of.

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Lessons From +10 Billion Marketing Decisions Made by AI

Tejas Manohar , Alec Haase, Hightouch , Hightouch | February 06 2026

95% of AI projects fail.Flashy demos that crumble the moment they hit real data, real traffic, and real enterprise workflows. Governance slips, trust fades, and the pilot collapses. The.

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AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | February 05 2026

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

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The Engagement Crisis: How to Reconnect in a Disconnected World

CarltonOne Team , CarltonOne Engagement | February 04 2026

Across every industry, one truth has become impossible to ignore: people are disengaging. Employees, customers, and even long-term partners are quietly disconnecting from the brands and organizations.

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How to Build Employee Incentive Travel Programs That Motivate Talent

Erica Lalk, ITA Group , ITA Group | February 03 2026

Incentive travel amplifies achievement. Hearing praise in a one-on-one performance review feels good. Receiving a handshake from the CEO in front of hundreds of colleagues at an incentive trip award.

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From Status to Belonging: How Community-Driven Loyalty Wins

The Switchfly Team , Switchfly | February 02 2026

For decades, loyalty programs were built on a predictable formula: earn points, reach status, redeem perks. Elite tiers and transactional reward structures dominated the landscape, often.

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The AI Prompt Every Lifecycle Marketer Should Know

Luke Kline, Hightouch , Hightouch | January 30 2026

What if you could instantly look inside any company’s lifecycle program? Imagine if you could choose your competitors (or even just brands you admire) to see how they think about solving their.

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The Mathematics of Loyalty: How Economic Modeling Drives Profitable Program Design

Emily Merkle, Nate Thompson, Phaedon , Phaedon | January 29 2026

Loyalty programs have evolved from simple punch cards to sophisticated ecosystems of rewards, tiers, and engagement mechanisms. Despite billions invested annually in these programs, a surprising.

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Why Some CDP Projects Fizzle Out After Go‑Live

Scott Wiese, Bounteous , Bounteous | January 28 2026

Customer Data Platforms (CDPs) promise more personalized experiences, better data management, and unified customer insights. But over the years, I’ve had the chance to work with quite a few.

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What’s the Difference Between Customer Rewards and Customer Loyalty?

The Switchfly Team , Switchfly | January 27 2026

Customer experience has evolved far beyond simple transactions. Today, companies are prioritizing convenience, personalization, and long-term engagement as strategic imperatives for standing out in.

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