For years, enterprise marketers have lived inside dashboards — juggling BI tools, chasing analysts, exporting CSVs, and deciphering charts that often raise more questions than answers.
But the rise of GenAI is reshaping how marketing teams consume and act on data. And this shift is not theoretical for us — it’s something we are watching unfold across global energy leaders, major sports leagues, diversified manufacturing conglomerates, and large CPG....