Supplier-Contributed Blogs

Powering Your Recruitment and Retention Strategies

The Arrivia Team , Arrivia | June 28 2022

Benefits that resonate with workers todayCOVID-19 ushered in a fundamental transformation to the workplace. But it’s not just commuting that has changed. Faced with rising burnout and the.

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Boosting Company Culture In A Borderless Working World

The Flexa Team , Flexa | June 28 2022

What Is Borderless Working? The world of work is becoming bigger and smaller at the same time.Bigger because the talent pool available to businesses has increased. Smaller because the concept of.

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How Are You Going to Deliver Your Crypto Strategy?

The Bakkt Team , Bakkt | June 27 2022

Your customers have heard about cryptocurrency in the news. They're intrigued, yet perhaps cautious. They could use your trusted brand to help them connect to this exciting new financial world.

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How Gamification Drives Customer Loyalty | 2022 Consumer Data

The Formation Team , Formation | June 27 2022

Formation surveyed 500 US adult consumers to see where they feel current loyalty programs are falling short and what they actually want out of their loyalty programs.What are the Downfalls of Current.

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Elevating Loyalty Through Gamification

Nick Swami, ICF Next , Phaedon | June 24 2022

As gamification rises in popularity, successful development and implementation are critical to gaining value for brands. Gamification is part of the human experience. Even as toddlers, learning how.

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Why Modernizing Offers is Critical to Retaining Customer Loyalty

The Formation Team , Formation | June 24 2022

Loyalty programs cannot rely on earn-and-burn tactics, like mass offers, if they want to become revenue powerhouses. Customers today expect engaging, relevant, and personalized interactions. And with.

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Retail Marketing Strategies to Grow Your Customer Base in 2022

The Baesman Team , Baesman | June 23 2022

Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive.

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Data, Personalization and Their Role in Understanding Your Customers

The Arrivia Team , Arrivia | June 23 2022

Understanding the changing, and in many cases, new preferences of their customers is critical for travel brands and marketers as they adjust to returning demand. But it’s only by utilizing data.

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11 Holiday Rewards Program Ideas to Help You Make the Most of the Peak Season

Barbara Kekes-Szabo, Antavo , Antavo | June 22 2022

It might seem early to be thinking about implementing a holiday rewards program already, but whether you manage a brick-and-mortar or an online store, the holiday season is a great opportunity to.

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How These 4 Brands Are Crushing Digital Optimization

The Kobie Marketing Team , Kobie Marketing | June 22 2022

Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements.

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Sustainable Pricing Power: Marketer’s Winning Gambit

Chris Burggraeve & Ranganathan Sundaram, Tata Consultancy Services , Tata Consultancy Services | June 21 2022

Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse.

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How Adding Promotions to Your Loyalty Program Can Increase Engagement

Jim Tierney, Clarus Commerce | June 21 2022

According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join.

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