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Supplier-Contributed Blogs

Want to Keep Your Customers? 7 Tips to Boost Customer Retention

The Group FiO Team | November 30 2022

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on.

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Tomorrow's Loyalty Turns "Phygital"

Ashley McMillin & Lisa Schneider, The Lacek Group , The Lacek Group | November 29 2022

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one.

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7 Ideas to Foster Customer Engagement

The Kobie Marketing Team , Kobie Marketing | November 28 2022

Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer.

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The Rewarding State of Travel: What Loyalty Program Members are Looking For

The Arrivia Team , Arrivia | November 23 2022

Some things are important to all travelers like value for money and having access to the right variety of travel options to meet their needs.But in our recent survey of members of a travel rewards.

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Contextual 2.0: Why Geo-Contextual, Real-Time Marketing is the New Tech Tool Must Have

The Group FiO Team , Group FiO | November 22 2022

There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word.

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How Competitive Cruise Prices Can Help Bolster Loyalty Programs

Mark Wilson, Arrivia , Arrivia | November 21 2022

While cruises have always been an excellent bang-for-your-buck travel option, they are particularly attractive and valuable for vacationers in the current economic environment. According to the CEO.

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Mission: Loyalty – 14 Innovative Loyalty Program Ideas to Stand Out

Jessica Mizerak, Antavo , Antavo | November 18 2022

If there’s anything I’ve learned since becoming a secret agent for loyalty programs, it is that nothing tops the power of an innovative idea. As such, I dedicated my very first.

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Using In-The-Moment Marketing This Holiday Season

The Group FiO Team , Group FiO | November 17 2022

It might only be October — but in the marketing world, the holidays are around the corner. As many of us know, advertisers start their campaigns earlier and earlier every year, with Black.

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The Importance of Protection: Travel Insurance in The Post-Pandemic Era

The Arrivia Team , Arrivia | November 16 2022

As seasonal trends and demand patterns in the travel market begin to take a more familiar shape after three years of being dominated by the pandemic’s influence, we can see which aspects of.

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One Key to Loyalty Success: Employee Members

Amy Farsht, The Lacek Group , The Lacek Group | November 15 2022

According to Richard Branson, “Take care of your employees and they will take care of your business. It’s as simple as that.”That’s sage advice—especially considering.

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Why Retail Stores Need a Customer Loyalty Program

The Brierley Team , Capillary Technologies | November 14 2022

Customer loyalty programs should be a primary focus for every business in the retail industry. Retailers find themselves in a rapidly evolving and increasingly competitive marketplace, but an.

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Focus on Customer Loyalty: How to Identify and Retain Your Best Customers

The Group FiO Team , Group FiO | November 11 2022

One of the most important aspects of any business is keeping your customers happy.However, keeping your customers’ needs in mind is more than just ensuring that they’re satisfied with.

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