There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word out about your brand, today you need a robust content marketing plan to really see results.
Which is how the process of utilizing contextually relevant content came about.
Savvy, next-gen focused brands have realized that getting the right message to the right people at the right time is the....