Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Benefits of Zero-Party Data & Data Collection

Katherine Boulware, Brierley , Capillary Technologies | May 19 2023

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security.

Technology

3 Key Reasons You Need a Retail CRM Strategy

The Baesman Team , Baesman | May 18 2023

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to.

Transactional Loyalty: Why These Points-For-Purchase Programs Fall Short

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 17 2023

Brands looking to cultivate real emotional connections with their customers to drive customer lifetime value, retention, and revenue need more than a transaction-based loyalty program. With a.

Loyalty / Rewards Programs

How Can Comarch Loyalty Marketing Platform Redefine the Retail Experience?

The Comarch Team , Comarch | May 16 2023

Creating a truly immersive buyer experience is crucial for building strong brand engagement in retail. To make this difficult task easier, we’ve created a powerful.

Loyalty / Rewards Programs

How to Use Magic to Exponentially Grow Your Competitive Advantage

James Dye, Talon.One , Talon.One | May 15 2023

You might be thinking, "What does magic have to do with retail strategy?". But in many cases, it can be the key to unlocking your competitive advantage. Building an experience within retail.

CX (Customer Experience)

Leave Batch And Blast In The Past: How Robust Segmentation Unlocks Personalization At Scale

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 05 2023

Brands looking to consistently engage their audience and build emotional loyalty cannot rely on a “batch and blast” messaging strategy. Whether you reach customers through email, in-app.

Personalization

Top 8 Ecommerce Customer Retention Strategies

The Comarch Team , Comarch | May 04 2023

Although 2022 was a stable year for retail, UBS is anticipating that 50,000 stores in the US are expected to close by 2026. At the same time, it is.

Relationship Marketing- Guiding Customers From Attraction to Advocacy

Cara Panosian, Brandmovers , Brandmovers | May 03 2023

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building meaningful relationships while also cultivating.

CRM (Customer Relationship)

How Paying with Points Can Elevate Credit Card Loyalty Programs

Jonathan Silver, Engage People Inc. , Engage People | May 02 2023

Credit card loyalty programs are an essential marketing tool for credit card companies. These programs allow customers to earn points for each dollar spent, which can then be redeemed for various.

Loyalty / Rewards Programs

Hyper-Personalization: Your Customer’s Profile Just Got Real and More Important

The Group FiO Team , Group FiO | May 01 2023

Innovations like Artificial Intelligence (AI) may be some of the biggest trends right now, but they should not overshadow the importance of data in the customer experience (CX). During every.

Personalization

Why Loyalty Programs Should Add Badges (Badgification)

The Brierley Team , Capillary Technologies | April 28 2023

Loyalty program gamification is one of the newest innovations in customer engagement. Loyalty programs have typically relied on a core value proposition around earning points: the basic &ldquo.

Loyalty / Rewards Programs

How to Get Deeper Engagement with Your Direct Mail

The Baesman Team , Baesman | April 27 2023

Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes.

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