Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Future of Data Reporting & Analytics in a GenAI World: A Realistic View for Enterprise Marketers

The Capillary Team , Capillary Technologies | April 02 2026

For years, enterprise marketers have lived inside dashboards — juggling BI tools, chasing analysts, exporting CSVs, and deciphering charts that often raise more questions than answers. But the.

Data Analytics

Integrating Travel Rewards into Banking and Credit Card Loyalty Programs

The Switchfly Team , Switchfly | April 01 2026

For financial institutions, a generic loyalty program is no longer sufficient. Today's customers expect more than just a place to store their money; they demand value, engagement, and.

Loyalty / Rewards Programs

Beyond Gamification: The Challenges of Building Better Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | March 31 2026

Building better loyalty programs: ingredients, challenges, and the dark side of storytellingBeyond inspiration, here’s what it takes to design narrative loyalty programs that work — and.

Gamification

What Effective Customer Loyalty Management Really Requires Today

Matt DeVries, ITA Group , ITA Group | March 30 2026

Customer loyalty is shifting. People expect more from the brands they support, like emotional connection, relevance and consistency across their experience. And while technology is essential, a tech.

Loyalty / Rewards Programs

Why Travel Should Be a Core Pillar of Modern Loyalty Programs

The Switchfly Team , Switchfly | March 27 2026

For today’s loyalty strategy owners and CX leaders, the question is no longer whether travel belongs in their rewards ecosystem. It is how quickly it can be elevated to the center of the value.

Loyalty / Rewards Programs

Campaigns that Think for Themselves: The New Era of Loyalty Marketing

Shalu Bhardwaj, Capillary , Capillary Technologies | March 26 2026

For years, loyalty marketing teams have been stuck in an operational loop — planning campaigns, configuring rules, chasing segments, waiting for QA, fixing errors, generating reports, and.

How to Build a Recognition Program That Actually Drives Retention

Angela Fink, ITA Group , ITA Group | March 25 2026

Employee recognition goes beyond motivating people. When recognition resonates, it impacts employee retention. According to Gallup, 45% of employees are less likely to leave after two.

Regional Reward Preferences: What's Hot in APAC vs. EMEA vs. the Americas

The CarltonOne Team , CarltonOne Engagement | March 24 2026

One of the most common mistakes we see in global rewards programs? Assuming that what works in one market will work everywhere else. It sounds obvious when you say it out loud.

Loyalty / Rewards Programs

Using Travel Rewards to Improve Employee Retention and Engagement

The Switchfly Team , Switchfly | March 23 2026

Traditional employee retention strategies, such as standard bonuses, incremental salary bumps, and generic wellness apps, are failing to arrest this decline. They treat the symptom.

Transaction and Redemption Data Are Your Loyalty Program's Real Operating System

The CORA Loyalty Team , CORA Loyalty | March 20 2026

Loyalty programs have become a fundamental pillar of modern business strategy. Yet, for many loyalty teams, the daily reality is a deluge of data. Terabytes of customer activity, survey responses.

Loyalty / Rewards Programs

Loyalty Program Revamps Without Regret: 5 Mistakes to Avoid Before You Hit Reset

Anjali Pillai, Capillary , Capillary Technologies | March 19 2026

Recently, Dunkin’ Donuts revamped its loyalty program from DD Perks to Dunkin’ Rewards. A smart, researched move. But the customer reaction to this upgrade: Frustration! On paper.

Loyalty / Rewards Programs

Marketing Suite Fatigue

Adam Greco, Hightouch , Hightouch | March 18 2026

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why. Over the past.

Digital / Direct Marketing

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