Standing Out in Saturated Credit Card Loyalty Markets

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Most credit card rewards programs promise the same thing: points, miles, or cash back. The percentages may differ. The categories may rotate. But from a consumer’s perspective, many credit card loyalty programs have begun to blur together. Consumers today hold multiple credit cards and often shift spending between them depending on perceived value. According to Experian, the average American holds 3.7 credit cards, making sustained loyalty harder to secure than ever....