Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What is Loyalty Marketing?

The Baesman Team , Baesman | August 03 2023

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a.

Emotional Loyalty: Evolving Your Approach To Brand Love

The Bounteous Team , Bounteous | August 02 2023

It’s a cycle we all know well. Driven by the misnomer that brand loyalty comes from getting the most impressive reward, the biggest discount, the “best deal,” brand after brand has.

AI and Other Emerging Tech Offer New Paths to Loyalty

Claire Cilip, The Lacek Group , The Lacek Group | August 01 2023

In today’s highly competitive market, the pursuit of customer loyalty has taken center stage as a pivotal driver of business success. To quantify the significance of this pursuit, acquiring a.

Loyalty / Rewards Programs

Revolutionizing Travel Experiences: Gen Z and Millennials Embrace Loyalty Programs

Katie Berndt, ICF Next , Phaedon | July 31 2023

Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials.

Loyalty / Rewards Programs

Elevate Customer Experiences With Real-Time Personalization

Jenna Galletti, Jebbit , Jebbit | July 28 2023

Did you know that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations? That’s right, personalization is not a nice-to-have feature.

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

The Baesman Team , Baesman | July 27 2023

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.Retail customer.

One Key Factor to Consider When Picking a Loyalty Program Provider

Cara Panosian, Brandmovers , Brandmovers | July 26 2023

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your program in-house, and another is to partner.

Loyalty / Rewards Programs

Data-Privacy Compliance

Wanda Kauffman, The Lacek Group , The Lacek Group | July 25 2023

If you read the first installment of this series, you know that modern privacy regulations now cover the personal data of 65% of the global population, up from just 10% in 2010. Additional U.S.

How to Do Loyalty and Rewards Without Discounts

Sam Panzer, Talon.One , Talon.One | July 24 2023

Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty.

Loyalty / Rewards Programs

The Power of Customer Relationship Marketing

Jenna Galletti, Jebbit , Jebbit | July 21 2023

In a world where customer loyalty scores big, businesses recognize that customers aren’t loyal by default. Companies must earn loyalty – and step one is to respect the customer. This.

CRM (Customer Relationship)

AI in the Retail Industry – What Will the Future Bring?

The Comarch Team , Comarch | July 20 2023

Regardless of what technology the future brings, it is clear that Artificial Intelligence is already automating much of our work. In the long term, AI's contribution.

Technology

Influencer Currency: Authenticity

Maeghen Krueger, The Lacek Group , The Lacek Group | July 19 2023

If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear, and, most importantly, what to buy. Often perceived as more trustworthy.

Loyalty / Rewards Programs

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