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Supplier-Contributed Blogs

Harnessing The Power of AI to Revolutionize B2B and Channel Partner Marketing

Dwenya Pouncy, Ansira , Ansira | March 21 2025

Artificial intelligence (AI) is revolutionizing the landscape of B2B and channel partner marketing. As businesses strive to enhance their marketing strategies, AI offers unprecedented opportunities.

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Fourth of July 2025: Light-Up Your Digital Marketing Strategy

Danny O'Reilly, Wunderkind , Wunderkind | March 20 2025

The Fourth of July weekend isn’t just about fireworks, BBQs, and inebriated renditions of The Star-Spangled Banner—it’s a major revenue opportunity for forward-thinking brands.

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The Game of Loyalty: Gamification’s Role in Customer Retention

The Kobie Marketing Team , Kobie Marketing | March 19 2025

Why Gamification?Loyalty has never been just about points and discounts – it’s about engagement, excitement, and emotional connection. Today’s consumers expect brands to deliver.

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Epsilon expands adult age data coverage: Key updates for 2025

Laura Griffith, Epsilon | March 18 2025

Adult age demographics are among the most critical components of a national consumer database, shaping how brands identify, target and engage with consumers—but they're not always easy to.

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Boost Customer Experience with a Mobile Marketing Platform

Taras Tsyrkun, Bambu , Bambu | March 17 2025

Mobile marketing platforms have quickly become essential tools for brands aiming to connect more meaningfully with their customers. As consumers increasingly rely on their smartphones for everything.

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3 Marketing Challenges You Faced in 2024, and How to Solve Them in 2025

The Epsilon Team | March 14 2025

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on cookie deprecation, Chrome’s potential spinoff and ongoing antitrust issues, increased fragmentation and wasted.

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The 5 Essentials of Loyalty Program Implementation Success

Tice Mays, Bond Brand Loyalty , Bond Brand Loyalty | March 13 2025

Over the years, implementing loyalty programs has taught me that success in this space demands more than just technology integration expertise. While system integrators (SIs) firms excel in building.

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Customer Loyalty in Spain: AI, Digital Transformation & Top Loyalty Players

Bharat Menon, Capillary , Capillary Technologies | March 12 2025

With digital transformation, gamification, and sustainability at the forefront, brand in Spain are redefining customer engagement to drive long-term loyalty.  The modern consumer demands more.

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Turning Browsers Into Bookers: How Travel Brands Can Win the Summer Vacation Customer Journey

Danny O'Reilly, Wunderkind , Wunderkind | March 11 2025

Ah, spring—the season of longer days, warmer temps, and a fresh sense of renewal… and relentless allergies. While flowers bloom and pollen levels soar (sending antihistamines flying off.

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Are Your Customers Getting the Right Messages?

Bill Marsh, Epsilon | March 10 2025

For today’s marketer trying to create meaningful, relevant experiences for each customer across touchpoints, the struggle is real.Whether they’re browsing a website, scrolling social.

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The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention

The Baesman Team , Baesman | March 07 2025

Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term.

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Unlock CPG Success: Power Up with Digital Wallet Coupons

Taras Tsyrkun, Bambu , Bambu | March 06 2025

In the digital era, Consumer Packaged Goods (CPG) brands are evolving rapidly to meet the changing demands of a mobile-first consumer base. Traditional paper coupons are becoming a relic of the past.

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