Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Smarter Incentives Through Data, Science and Design

The Maritz Team , Maritz | May 14 2025

Discover how exceptional incentive programs leverage data, behavioral science, and strategic design to drive measurable results. With insights from Product Director Casey Epley, we explore Maritz'.

Technology

6 Tips for Future-Proofing Your Data to Enhance Personalization: A Quick Guide to Formatting and.

, WillowTree | May 13 2025

Personalized customer experiences aren't just accepted — they're expected, according to 80% of consumers in BCG's recent 23,000-person survey. From customized greetings to.

Personalization

Loyalty That Cares: Rewarding Eco-Conscious Consumers for a Healthier Planet

Alexis Kvamme, Capillary , Capillary Technologies | May 12 2025

Brands are redefining loyalty by integrating sustainability—rewarding eco-friendly choices to drive engagement, brand equity, and long-term impact. Read along to know how. In a world.

Loyalty / Rewards Programs

3 Ways to Recharge Your Loyalty Program

The Maritz Team , Maritz | May 07 2025

While loyalty program memberships are rising, members actively engage with only half their enrolled programs. This guide reveals three powerful strategies—personalization, flexible rewards, and.

Loyalty / Rewards Programs

AI in Healthcare: Increasing Efficiency and Enhancing Patient Experience

Emily Merkle and Mary Carter, Phaedon , Phaedon | May 06 2025

Note to reader:As healthcare organizations explore the transformative potential of AI outlined in this article, it is essential to address the critical regulatory considerations that must guide.

CX (Customer Experience)

Six Ways to Maximize Loyalty Program Profitability

The Kobie Marketing Team , Kobie Marketing | May 05 2025

Loyalty programs have become the cornerstone of competitive advantage for companies across industries, yet the gap between good and great programs lies in their ability to evolve into sustainable.

Loyalty / Rewards Programs

The Power of Data Unification and Why It Matters for Both Technology and Marketing

Niki Adams, Boutneous , Bounteous | April 30 2025

Every organization has a vast collection of customer data from multiple channels throughout the customer journey. Without proper unification, this data is fragmented, making it difficult for.

The Luxury Resale Revolution

Scott Lewis, Bond Brand Loyalty , Bond Brand Loyalty | April 29 2025

The luxury goods market is booming, and brands are eager to secure their share. A rising trend involves traditional non-luxury brands venturing into the high-end goods sector through strategic.

From First Impressions to Lifelong Loyalty: Understanding the German Customer

The Capillary Team , Capillary Technologies | April 28 2025

In Germany, loyalty isn’t won with discounts. Learn how trust, ethics, and cultural nuance shape truly lasting customer relationships. In Germany, loyalty is not merely a transactional.

Loyalty Lessons Banks Can Learn From the Airlines Industry

George Chalmers, CORA Group , CORA Loyalty | April 25 2025

Loyalty programs are proliferating among banks as they compete to retain customers and gain wallet share. While these programs are a relatively recent development of the digital banking age, there.

Customer loyalty across generations – exploring preferences and approaches of Millennials and young.

The Comarch Team | April 24 2025

Mid-career adults (30–44 years old): Millennials and young Gen XPragmatic loyalty membership preferencesMillennials, also known as Gen Y, and young Gen Xers are more loyal to .

Loyalty / Rewards Programs

The Ultimate All-in-One Portal for Customization, Ordering, and Delivery

The Baesman Team | April 23 2025

Are you struggling to keep your marketing efforts organized and on-brand across multiple locations? Efficiency and consistency are key to maintaining brand integrity and maximizing marketing.

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