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Supplier-Contributed Blogs

Telco Loyalty in 2025: The Questions You Asked (And the Answers You Actually Wanted)

The Comarch Team , Comarch | July 09 2025

After our recent webinar, “Telco Loyalty Trends 2025: Are You Ready for What’s Next?”, you had questions—sharp, practical, and a little bit challenging (just the way we.

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Gamification for Data Collection: A Fun and Effective Approach to First-Party and Zero-Party Data

The CataBoom Team , CataBoom | July 08 2025

For a long time, making use of online third-party data has helped fill a gap for marketers, offering access to detailed information about user behavior. But, as consumers grow increasingly concerned.

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Part 1: Why Loyalty Is the Missing Link in Retail Media

The Kobie Team , Kobie Marketing | July 07 2025

Retail media is booming, and there’s more to the story than ad dollars shifting channels. In Part 1 of our series, we explore the deeper transformation underway: the merging of loyalty and.

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Consumers can tell when AI is used in marketing. But is it a problem?

Lauren Frericks, Epsilon | July 03 2025

It’s clear AI is having a moment. It’s been more than a moment, really—especially for marketers. The explosive rise of generative AI and content generation tools has cemented.

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Prime Day 2025: Loyalty’s Long Game

The Kobie Team , Kobie Marketing | July 02 2025

Once a 48-hour digital flash mob, Amazon Prime Day has become something much bigger, and longer. In 2025, Amazon has taken what used to be a shopping sprint and stretched it into a multi-day marathon.

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From Campaigns to Continuous Engagement: How AI Is Powering Always-On Loyalty

The Switchfly Team , Switchfly | July 01 2025

In today’s hyper-competitive loyalty landscape, batch-and-blast campaigns just don’t cut it. Consumers expect brands to know who they are, what they like, and when to reach them, without.

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Closed on Memorial Day. Open for Loyalty.

The Kobie Team , Kobie Marketing | June 30 2025

While most retailers will spend the long weekend shouting about the “biggest sale of the season” or “summer starts now,” Costco is doing something quietly radical.  They.

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Combating Loyalty Program Fraud: How Brands Can Detect and Deter Emerging Threats

The Switchfly Team , Switchfly | June 27 2025

Reward programs have evolved into high-value digital assets—rich with customer data, stored value, and strategic potential. But wherever there’s value, there’s vulnerability.Loyalty.

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AI in Action: The New Face of Customer Rewards

Jean Perez, Data and Analytics Director at Valuedynamx , Valuedynamx | June 26 2025

Artificial intelligence is changing the game when it comes to loyalty programs. What used to be broad and generic is now becoming tailored, efficient, and surprisingly personal. From retail to travel.

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How Digital Wallet Passes are Transforming the Hotel Guest Experience

Taras Tsyrkun, Bambu , Bambu | June 25 2025

Guests today expect personalized experiences, seamless check-ins, and effortless interactions with hotels. Digital wallet passes, accessible via Apple, Google, and Samsung Wallets, offer a powerful.

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Seeking Happiness: How Brands Can Build Loyalty through Joy

Jasmin King, Lacek , The Lacek Group | June 24 2025

Feeling disconnected? Overwhelmed by the constant negativity? You’re not alone.  In 2024, the United States hit a new low in the World Happiness Report, falling eight spots to.

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Gen Alpha and the Future of Brand Loyalty

Katie Berndt, Lauren Sutherland, Phaedon , Phaedon | June 23 2025

Born between 2010 and 2025, Gen Alpha represents the first generation born entirely in the 21st century and the second digitally native generation. Their spending power is projected to.

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