Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Brands Can Win Over Novelty-Seeking Travelers

Lauren Sutherland, Cindy Roseland, Phaedon , Phaedon | June 13 2025

Despite economic uncertainty, we’re seeing travelers continue to prioritize vacations paired with a willingness to spend more on quality. Driven by the trend of intentional spending (where.

How Payment Innovation Drives Loyalty, Engagement, and Growth

The Switchfly Team , Switchfly | June 12 2025

In today's digital-first world, payment systems have evolved far beyond transactional tools—they now play a central role in driving loyalty, personalization, and long-term customer.

Loyalty / Rewards Programs

Why Loyalty Programs Need to Be Agile in Times of Tariffs and Market Volatility

Alexis Kvamme, Capillary , Capillary Technologies | June 11 2025

Tariffs and market shocks aren’t slowing down—so your loyalty program shouldn’t either. See how brands are using agile, AI-powered loyalty to stay steady, shift demand, and keep.

Loyalty / Rewards Programs

How Employee Engagement Fuels Customer Loyalty

The Kobie Team , Kobie Marketing | June 10 2025

Why Frontline Employees Are Your Secret WeaponAt its core, loyalty is about people – and some of the most overlooked people in the loyalty equation are your own employees. Brands that.

How a Clean Room Can Help You Reach Audiences Ready to Buy

Kate Jacobson, Epsilon | June 09 2025

Picture this: You launch a new digital media campaign and it flops. Low conversions, high costs. How can you explain what went wrong? It could be a host of things: Bad audience selection or using.

Technology

CRM Gamification: The 5 Most Effective Games for Your CRM

The CataBoom Team , CataBoom | June 06 2025

The global customer relationship management (CRM) market was valued at $101.41 billion in 2024 and is expected to grow at a CAGR of 12.8% to reach $262.74 billion by 2032. There’s no.

Gamification

Multi-channel vs Omnichannel Commerce: Why the Difference Matters More Than Ever

Anjali Pillai, Capillary Technologies , Capillary Technologies | June 05 2025

Being everywhere isn’t enough anymore. Today’s customers want to move from app to store to website without missing a beat. In this blog, we unpack the real difference between multi.

Loyalty / Rewards Programs

The Partnership Revolution: How Brand Collaborations are Elevating Loyalty Programs

Denise Holt, Lauren Sutherland, Phaedon , Phaedon | June 04 2025

Customer expectations are shifting from single-brand loyalty programs toward more flexible, lifestyle-integrated experiences. To meet this change, brands are looking to strategic partnerships that.

Sustainable Travel in Loyalty Programs: Balancing Profit with Planet

The Switchfly Team , Switchfly | June 03 2025

The travel industry stands at a unique crossroads. As post-pandemic recovery continues, the focus has expanded beyond value and convenience to include something much more critical: sustainability.

Loyalty / Rewards Programs

Get the best view of your customer with the right CDP

Kate Jacobson, Epsilon | June 02 2025

What is identity? In marketing, identity refers to a brand's understanding of a real person—information, behaviors and preferences—as they consume digital content and make.

Technology

How Smart Cities Are Pioneering the Next Generation of Loyalty Programs

Alexis Kvamme, Capillary , Capillary Technologies | May 30 2025

Discover how smart cities are redefining loyalty beyond shopping—rewarding sustainable, community-focused actions that build habits and foster emotional connections. Learn what loyalty leaders.

Loyalty / Rewards Programs

Navigating the Horizon: Five Key Challenges to Creating More Loyal Customers in Travel and.

Ned Shugrue, Phaedon , Phaedon | May 29 2025

The travel and hospitality industry has undergone dramatic transformation in recent years, presenting unique challenges for brands aiming to capture and maintain customer loyalty. From global booking.

Loyalty / Rewards Programs

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