Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

What Can Brands Take Away from the Instant Mobile Success of Pokemon Go?

Justin Frazier | September 09 2016

No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app.

Global Movement Toward Cashless Society

The Virtual Incentives Team , Virtual Incentives | September 09 2016

Technologies are launching at regular intervals that continue to knock cold hard cash out of the top list of preferred payment methods for consumers. From loyalty programs on credit cards that earn.

3-Phased Approach to Turning New Customers to Brand Loyalists

Dan DeZutter | September 08 2016

Digital affords brands more opportunities to acquire new customers. But the speed at which you can acquire these customers must also be met with a readiness to deliver a compelling and consistent.

The Path to Omnichannel Loyalty (Infographic)

The House Advantage Team | September 07 2016

The promises of true omnichannel marketing have been an object of obsession for loyalty marketers. With all of the touchpoints between brands and an increasingly mobile-first customer, and the vast.

Customer Engagement

How to Leverage a Data-Driven Approach to Contact Strategy

Stacie Tureson | September 06 2016

Reaching consumers with personalized messages and campaigns that help them make purchases is a goal all marketers strive for. In today’s digital environment where consumers are inundated with.

The Millennial Quandary: Can Marketers Really Use The Power Of 1:1?

Zach Mruk | August 31 2016

I have no clue what people did during commercial breaks before smart phones. To me commercials are just white noise, that chance for me to run to the bathroom, or get a soda, snack, etc. before my.

2016 Bond Loyalty Report (Infographic)

The Bond Brand Loyalty Team , Bond Brand Loyalty | August 30 2016

This infographic provides a snapshot of the data found in the 2016 Bond Loyalty Report. The full white paper can be found here.The report explores year-over-year changes in consumer attitudes.

Driving Engagement with Middle of the Pack Customers

Geoff Smith , CrowdTwist | August 30 2016

The definition of “middle of the road” refers to attitude or action rather than quantity. When we talk about customer loyalty, brands tend to focus heavily on their “best&rdquo.

Experience Designing in Facebook Canvas

Carrie Middlemiss , Metia | August 30 2016

Have you heard of Facebook’s new mobile ad experience, Facebook Canvas? As a global marketing agency, we pay close attention to next-generation trends and unique ways to tell our customers.

2016 and Beyond – The Latest Data Trends

Cogensia Team , Cogensia Loyalty Solutions | August 27 2016

In the second half of 2016, big data will push further into the enterprise with even more use cases. The increasing volume and detail of information captured by companies, along with the rise of.

Data Analytics

Busting Through a Customer Satisfaction Plateau: 3 Ways

Nancy Porte , Verint | August 26 2016

We all want to see constant improvement, but what do you do when customer satisfaction flat lines? The dreaded customer satisfaction (CSAT) plateau. It happens to every .

Customer Service / Satisfaction

What’s the difference between CRM and Loyalty?

Chris McLaren | August 24 2016

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and.

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