What Can Brands Take Away from the Instant Mobile Success of Pokemon Go?

LISTEN TO THIS ARTICLE
0:00 / 0:00

No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app from Nintendo and Niantic Labs that brings the unique creatures of years past to life through geolocation and augmented reality, re-engaging those who have participated in the past while garnering the attention of everyone else who walks down a city street or into a crowded park. And all of this....