Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Earn, Burn, Book: Mastering the Customer Loyalty Loop for Cardholders

The Switchfly Team , Switchfly | September 16 2025

In today’s competitive financial services landscape, the customer loyalty loop has emerged as a proven model for keeping credit cardholders engaged. Unlike the traditional "one.

Loyalty / Rewards Programs

A Fresh Approach to Channel Loyalty and Growth

The Maritz Team , Maritz | September 15 2025

Reinventing a Dealer Incentive ProgramAnd Proving "What's Always Worked" Can Work Better There comes a time when every long-standing incentive program needs a strategic review&mdash.

Loyalty / Rewards Programs

2025 State of Customer Loyalty: Insights from Brand Marketers and Loyalty360

The Baesman Team , Baesman | September 12 2025

The 2025 State of Customer Loyalty report from Loyalty360 is here and it paints a vivid picture of where loyalty strategies stand today and where they’re headed next. Based on input.

Loyalty / Rewards Programs

How Marketing Automation Unlocks Creative Freedom in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 11 2025

To meet those pesky, every-changing customer expectations, marketers need time to think creatively. That’s where automation in a loyalty program platform can assist. Keeping track of what.

Loyalty / Rewards Programs

Under the hood of AI Decisioning, part four: Contextual bandits

Scott Bailey, Hightouch , Hightouch | September 10 2025

AI Decisioning is a new class of marketing technology that delivers 1:1 personalization. Instead of relying on journeys or static segments, it uses AI agents to continuously learn which experiences.

Artificial Intelligence

Exploring Loyalty as a Strategic Lever for B2B Growth

The Kobie Team , Kobie Marketing | September 09 2025

B2B marketers and sales organizations face a landscape defined by complexity and fragmentation. Deals now involve a growing number of internal stakeholders, sales cycles stretch across months.

Loyalty / Rewards Programs

Avoid Common Pitfalls: Ensure Your In-Store Signage Strategy Succeeds

The Baesman Team , Baesman | September 08 2025

You’ve got the campaign strategy. The creative is ready. Now comes the final, critical step: activating your visual marketing.But here’s the catch, no matter how compelling your.

Digital / Direct Marketing

Securing Customer Data in Travel Loyalty Programs

The Switchfly Team , Switchfly | September 05 2025

Travel loyalty programs collect a wide range of personal data from passport numbers to travel preferences making them prime targets for cyberattacks. Ensuring data protection isn’t just about.

Loyalty / Rewards Programs

Engagement in 2025: Adopting Rewards to Stay Competitive

The CarltonOne Team , CarltonOne Engagement | September 04 2025

The digital era has deeply transformed how we connect, communicate, and collaborate. But while the tools have evolved, one critical business challenge remains constant: how do we meaningfully engage.

Q&A: How Customer Relationship Scoring Enhances Loyalty Program Effectiveness

Max Kenkel, ITA Group , ITA Group | September 03 2025

Taking a more advanced approach to customer loyalty software allows forward-thinking teams to score relationships, not just transactions. The right relationship scoring activates data to build better.

The Future Email Marketing Tech Stack: How to Build a Smarter System

The Baesman Team , Baesman | September 02 2025

As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email.

Digital / Direct Marketing

The Friction Cost: Why Airline User Experience Matters More Than Ever

The Switchfly Team , Switchfly | August 29 2025

Today’s travelers are no longer willing to tolerate friction. With expectations shaped by frictionless experiences across ecommerce, entertainment, and fintech, even minor delays, confusing.

CX (Customer Experience)

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