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Supplier-Contributed Blogs

Driving Loyalty in the Automotive Industry: Why It Matters Now More Than Ever

Manan Kashyap, Capillary , Capillary Technologies | July 18 2025

It was in the 1930s, with the Great Depression hammering down car sales, that the first automotive rewards program came into being. Chrysler pioneered the factory-to-dealer discounts, allocating.

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Email Execution: Common Pitfalls to Avoid

The Baesman Team , Baesman | July 17 2025

Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences.

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Is Your Loyalty Program as Healthy as You Think?

The Kobie Team , Kobie Marketing | July 16 2025

Your Loyalty Program’s Pulse CheckYou can’t optimize what you don’t measure. And when it comes to loyalty programs, many brands rely on incomplete diagnostics – focusing.

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Reimagining Healthcare Communication for the Modern Consumer

Connor Birkner, Laura Duntley, Phaedon , Phaedon | July 15 2025

Personalizing the healthcare experience has become a top priority for today’s healthcare brands, and with good reason. Beyond meeting rising patient expectations, tailored communication and.

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Membership Mindset: Your Gateway to Profitability & Emotional Loyalty

Seema Bihari, Bond , Kobie Marketing | July 14 2025

Part I: How is a Membership Model Different Than a Subscription Model?In the retail world, "membership" and "subscription" are frequently used interchangeably, confusing consumers.

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Part 2: The Loyalty Stack: Identity, Intelligence & Infrastructure

The Kobie Team , Kobie Marketing | July 11 2025

Part 2 dives deeper into how loyalty programs power precision retail media. With CRM as the orchestration engine and data infrastructure as the connective tissue, retailers can turn scattered.

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From Data to Devotion: 5 Strategies for Scalable, Profitable Customer Loyalty

The Baesman Team , Baesman | July 10 2025

In retail today, the mandate is clear: personalization is no longer a trend. It is foundational. Loyalty cannot be sustained through generic discounts or passive point accrual. And while brands are.

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Telco Loyalty in 2025: The Questions You Asked (And the Answers You Actually Wanted)

The Comarch Team , Comarch | July 09 2025

After our recent webinar, “Telco Loyalty Trends 2025: Are You Ready for What’s Next?”, you had questions—sharp, practical, and a little bit challenging (just the way we.

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Gamification for Data Collection: A Fun and Effective Approach to First-Party and Zero-Party Data

The CataBoom Team , CataBoom | July 08 2025

For a long time, making use of online third-party data has helped fill a gap for marketers, offering access to detailed information about user behavior. But, as consumers grow increasingly concerned.

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Part 1: Why Loyalty Is the Missing Link in Retail Media

The Kobie Team , Kobie Marketing | July 07 2025

Retail media is booming, and there’s more to the story than ad dollars shifting channels. In Part 1 of our series, we explore the deeper transformation underway: the merging of loyalty and.

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Consumers can tell when AI is used in marketing. But is it a problem?

Lauren Frericks, Epsilon | July 03 2025

It’s clear AI is having a moment. It’s been more than a moment, really—especially for marketers. The explosive rise of generative AI and content generation tools has cemented.

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Prime Day 2025: Loyalty’s Long Game

The Kobie Team , Kobie Marketing | July 02 2025

Once a 48-hour digital flash mob, Amazon Prime Day has become something much bigger, and longer. In 2025, Amazon has taken what used to be a shopping sprint and stretched it into a multi-day marathon.

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