Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Much Does Growth-Stage Loyalty Program Implementation Cost in 2026?

The Comarch Team , Comarch | July 15 2026

Wasteful tech spending is the greatest threat to your 2026 loyalty goals. Many brands pay for unused enterprise features or expensive custom coding. You should not have to.

Loyalty / Rewards Programs

New York’s AI Advertising Regulation is in Effect. Are You Ready?

Alec Haase , Summer Thompson, Hightouch , Hightouch | July 14 2026

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.Today, New York becomes the first state in the country.

What is a Trigger Campaign? Types, Examples, and How to Build One

Madison Tiemtoré, Braze , Braze | July 13 2026

Picture two emails hitting someone's inbox on the same day. One is an abandoned cart campaign with a reminder that arrived an hour after they left your site. The other is your monthly newsletter,.

Digital / Direct Marketing

Agentic AI in Fuel Loyalty: How Fuel Retailers Can Move Beyond Points to Predictive, Profitable.

The Capillary Team , Capillary Technologies | July 10 2026

Agentic AI is helping fuel retailers turn loyalty programs into intelligent growth engines that drive personalization, retention, and higher profitability across fuel and mobility services.Fuel.

Artificial Intelligence

The Market Shift: From Earn-and-Burn to Enterprise-Wide Loyalty.

The Bond Brand Loyalty Team , Bond Brand Loyalty | July 09 2026

Consumers expect loyalty programs to do more than reward transactions. According to The Bond Loyalty Report, they expect programs to: Make them feel known and valued at every interaction.

Loyalty / Rewards Programs

Proving the ROI of Travel Rewards in Financial Services

The Switchfly Team , Switchfly | July 08 2026

If you run a loyalty program in financial services, you already know travel rewards work. Your members know it too. They are consolidating spend, chasing milestones, and choosing your card over a.

Loyalty / Rewards Programs

Customer Engagement Metrics: What Marketers Should Actually Measure

The Baesman Team , Baesman | July 07 2026

Customer engagement metrics measure how customers interact with a brand across loyalty, email, direct mail, and digital channels. The most important customer engagement KPIs connect engagement.

Customer Engagement

The Finals Are Over. For Marketers, The Question is Now What?

Matt Kreisher, Braze , Braze | July 06 2026

Professional basketball is renowned for its storylines. The new ascendancy of the traditional dynasty. The young superstar forcing his way onto the global stage, impatient at the notion of waiting.

Beyond The Chatbot – How AI Will Reshape The Retirement Industry

Sutapan Pal, FIS , FIS Global | July 03 2026

Key takeawaysThe retirement industry is shifting from outdated systems to intelligent, adaptive platforms that meet the needs of today’s participants and stakeholders.AI delivers personalized.

Artificial Intelligence

5 Loyalty Program Must-Haves to Win Shoppers (and ROI)

The Comarch Team , Comarch | July 02 2026

What are the concrete features that define a modern, profitable loyalty platform? And more importantly, what is the specific, calculable cost of not having them?Here are 5 .

Loyalty / Rewards Programs

Cross-Channel Marketing Strategy Explained

Rachel Iannarino, Baesman , Baesman | July 01 2026

Cross-channel marketing is the practice of coordinating messaging, timing, and data across channels, such as email, direct mail, and mobile messaging, to create a unified customer experience. Instead.

Digital / Direct Marketing

Aligning Finance and Marketing: How to Optimize Loyalty Program ROI and Customer Loyalty Strategy

David Glantz, LPS , Loyalty Partner Solutions | June 30 2026

Loyalty programs are often discussed as powerful growth drivers. Yet in many organizations, their true potential is never fully realized, not because of technology, but because of misalignment.

Loyalty / Rewards Programs

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