The Finals Are Over. For Marketers, The Question is Now What?

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Professional basketball is renowned for its storylines. The new ascendancy of the traditional dynasty. The young superstar forcing his way onto the global stage, impatient at the notion of waiting his turn. The storylines drive professional basketball from opening-night tip off to the champagne celebrations after the final buzzer of the year sounds. The stories of the world’s best basketball teams and athletes power the biggest moments of the season. They even bleed into the quiet....