Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Is Direct Mail So “Retro” That It’s Cool?

Alex Tavera | June 26 2017

After attending an exciting industry event last week, I came back to Minneapolis amazed by the amount of clients and retailers explaining their recent success with direct mail campaigns. Some saw.

Your Loyalty Program Metrics are Useless. To Improve Them, Follow These Steps

Gina Fleck | June 22 2017

In our data-driven world, we have metrics for everything. From the number of steps we should take every day to likes on a social post, it seems easier and easier to quantify and measure success. If.

7 Loyalty Marketing Campaign Ideas for July 4th

The CrowdTwist Team , CrowdTwist | June 20 2017

The holidays are always a great time to give something back to your customers. Independence Day is just around the corner, so here are some ideas on how to engage your customers and encourage some.

Going Global – Tech Tips for Consideration

Cindy Faust | June 19 2017

When a company is considering taking their loyalty program global, there are technology considerations to ensure a successful global expansion. The benefits of productization are discussed in this.

7 Tips for Loyalty Success in 2017

The Snipp Team , Snipp | June 12 2017

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with.

The Iron Triangle of Loyalty

Scott Shurson , Aimia | June 09 2017

We are commonly asked by clients, new to loyalty, "What technology should we integrate, and how long will it take?" The question has roots in both budgeting (how long = how much) as well as.

When the Bubble Bursts

Katy Garrett | June 08 2017

Let me state the obvious: the retail bubble has burst. There’s no other way to say it when retailers are closing stores and filing for bankruptcy at a record pace. But there is life left in.

Streamlining Ordering at Quick Service Restaurants

Kris Carrera , FIS Global | June 06 2017

How can QSRs benefit your business?Waiting in line for what was meant to be fast food can take the edge off a tasty meal. But quick service restaurants (QSRs) are complicated operations: real-time.

Four Listening Skills Every Human Resource Professional Needs

Deb Broderson , Perks.com | June 06 2017

My sweet grampa, who came over from ‘the old country’ was fond of saying, “It’s a doggy, doggy world.” It didn’t matter how many times my mom would correct.

Customer Loyalty 101: How to Avoid Alienating Today's Shopper

Narina Sippy , Marigold Engage + by Marigold | June 05 2017

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want.

You Have Eight Seconds. Do One of These Four Things.

Katy Atty , Clutch | June 05 2017

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a more.

Survey Results Are In – Here’s What Consumers Want In Today’s Loyalty Programs

Dan Slavin , CodeBroker | June 05 2017

CodeBroker recently surveyed 1,207 US shoppers on a wide range of loyalty program topics, from loyalty program usage, to top pain points, to changes consumers would like to see to make it easier to.

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