Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

It’s Time to be Distinct Again

Erin Raese | April 26 2017

Every day there’s another discussion on retail, store closings, and many articles pointing the finger at Amazon. Aside from Williams-Sonoma, most retailers haven’t seen a significant.

A Shift in Power Has Changed the Tides

Keith Chandler , Cartamundi USA | April 24 2017

The information age and the internet changed everything. Knowledge is power and consumers are more informed today than ever before. The internet has allowed consumers to bypass the gatekeepers.

3 Ways To Grow Engagement With Online Travel Rewards

Sebastian Grobys , Kaligo Travel Solutions | April 21 2017

The power that OTAs have in the market is growing. Consumers increasingly look towards the largest OTAs, often at the expense of the travel suppliers such as airlines and hotel chains.

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Alexandra Gehringer , Idomoo Ltd. | April 20 2017

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase.

Customer Engagement

Customer Marketing Can Save Retail

The Baesman Team , Baesman | April 19 2017

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite.

Realizing The Potential of Data Monetization…Do I Have Your Attention Now?

Bill Schmarzo , Dell Technologies | April 18 2017

The importance of data has changed. As the volume, variety and velocity of the data grew over the past few years, the data has been transformed to provide organizations a broader, more granular and.

Data Analytics

Evolve or Die: What Other Industries Can Learn from Hospitality Loyalty

Laurie Efman | April 17 2017

It's no secret, I’m a hotel girl. Having worked in the hospitality industry for over a decade before joining rDialogue, my experience gives me a unique perspective on the industry. Today.

How to Deliver a Consistent Experience Across Channels

Christy Reutiman | April 13 2017

From retail to CPG, finance to transportation, maintaining a consistent experience across channels is the key to creating a highly engaging member experience. Your loyalty program is the perfect tool.

MarTech is Hard: Focus On Your Needs, Not Just the Tools

Jay Mellman | April 12 2017

I recently wrote about the false hopes and hidden costs that marketing automation is bringing to many companies. With the best of intentions, leaders often hope that new technologies and capabilities.

Data Analytics

Make Yourself Useful

James Lanyon , T3 | April 12 2017

If there’s one thing that catches my attention in this content riddled world we live in it’s the statement “brand is dead.” It’s one of those pithy one-liners that.

Branding / Product Positioning

Why Brands Must Personalize the PR Experience

James Rubec , Cision | April 11 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?At Forrester’s Customer Marketing conference held last week in New.

Saving the Retail ‘Experience’

Laura Huhn , east|west marketing group | April 10 2017

Six ways to bring back the loveRemember when going to the mall meant driving around for an eternity looking for a parking spot? If so, you probably also remember a time when shopping could be a real.

CX (Customer Experience)

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