Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want to avoid exasperating your customers (and there are fantastic examples of brands who are getting...Read More

Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index. This latest Index was the product of input from 40K+ U.S. consumers, aged 18 to 65, where respondents self-selected...Read More

Is loyalty an outdated notion? Is it passé? There has been considerable debate on this topic. In fact some even go so far as to say today’s consumers are incapable of being loyal. Empowered by a plethora of choice, emboldened by immediate price comparisons and user ratings, today...Read More

Naming a company these days is a real pain. In addition to finding a web domain that is available, Kevin and I wanted to find a name that is easy to remember, easy to enunciate, and most of all described what Stellar Loyalty is all about.We went through many, many iterations until we landed on...Read More

Traditional advertising has been under fire for some time. The Wall Street Journal writes that “TV Ad Sales [is] on Shaky Ground”. The article “Spray and Pray: Why Does Anyone Still Buy Advertising?” points out that traditional advertising is spray and pray, where the best...Read More

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be. Several principles apply if you want to avoid exasperating your customers (and there are fantastic examples of brands who are getting...Read More

Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index. This latest Index was the product of input from 40K+ U.S. consumers, aged 18 to 65, where respondents self-selected...Read More

Is loyalty an outdated notion? Is it passé? There has been considerable debate on this topic. In fact some even go so far as to say today’s consumers are incapable of being loyal. Empowered by a plethora of choice, emboldened by immediate price comparisons and user ratings, today...Read More

Naming a company these days is a real pain. In addition to finding a web domain that is available, Kevin and I wanted to find a name that is easy to remember, easy to enunciate, and most of all described what Stellar Loyalty is all about.We went through many, many iterations until we landed on...Read More

Traditional advertising has been under fire for some time. The Wall Street Journal writes that “TV Ad Sales [is] on Shaky Ground”. The article “Spray and Pray: Why Does Anyone Still Buy Advertising?” points out that traditional advertising is spray and pray, where the best...Read More