Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Constructing a Winning Customer Data Collection Process

Carrie Blum | May 23 2017

Prior to launching a loyalty program, developing a data collection structure will be imperative to the success of the loyalty program. By leveraging best practices for data collection, your structure.

Getting Customer Experience Strategy Right: Best Practices of CX Leaders

The McorpCX Team , McorpCX | May 23 2017

Once you define your customer experience strategy and begin the journey down it, you'll likely find a tipping point where people, data, technology and processes start to sync, and the benefits of.

CX (Customer Experience)

Navigating the inbox: Knowing when to say goodbye

Kara Trivunovic | May 19 2017

Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell.

Building Loyalty is Easy: Do What Mom Taught You

The Baesman Team , Baesman | May 18 2017

In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you.Or in other words: Just do the right thing.Across.

Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

Ernan Roman , PossibleNOW | May 18 2017

According to Forrester, "webrooming consumers will bring in $1.8 Trillion in sales in 2017." Marketers need to understand this new type of shopper. If you are not adjusting your.

Digital / Direct Marketing

What Are the Real Requirements for Your Mobile First Strategy?

Chris Cummings , Pitney Bowes | May 16 2017

With over 2.5 billion smartphones on earth and the average U.S. adult spending more than three hours per day on a mobile device, the need for a mobile first strategy is clear.

What Makes A Successful Employee Referral Program

Deb Broderson , Perks.com | May 16 2017

Before we can discuss what makes an Employee Referral Program successful, let’s set the stage about WHY they are needed. We live in a business world where organizational success is.

Employee Engagement/Training

The Retail Reckoning: How to Survive the Digital Revolution

The Baesman Team , Baesman | May 15 2017

The retail bubble is finally bursting.For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants.

Would You Rather Save Time or Money? Brands Need to Know.

James Lanyon , T3 | May 12 2017

I was speaking at a conference just two weeks ago and was followed by an eloquent, engaging former CMO from a major brand who made the bold statement, “Earnings talk and bull**** walks.&rdquo.

How Zumiez Drives Loyalty with a Powerful Omnichannel Experience

The CrowdTwist Team , CrowdTwist | May 11 2017

In the competitive world of retail, traditional brick-and-mortar stores are seeking new ways to connect with customers digitally. Building loyalty with customers comes down to being relevant to.

Why Most Respondents Don’t Like Participating In Research (And What We Can Do About It)

Lenny Murphy , Virtual Incentives | May 10 2017

The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied.

Conversational Commerce: Are Brands Getting the Message?

Gerry Gilbert , CashStar | May 09 2017

Messaging apps have quickly evolved from a vehicle for chatting with friends and family to a channel for commerce. While these apps have been popular for giving people ability to share GIFs, messages.

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