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Supplier-Contributed Blogs

Power Up your Promotions – The Amplification Toolbox

The Snipp Team , Snipp | November 14 2017

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But.

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Developing Your First Email Campaign For Your Restaurant

Chelsea Downie , Xenial | November 13 2017

In a previous post we gave you some of the basics for getting started with an email campaign. As you think about the actual email messages you want to send, you’ll need to put some thought into.

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How Do You Spend Your Loyalty Points? – Part 1

The Aimia Team | November 13 2017

The four key segments Qualitative research is at the core of how we develop customer centric loyalty programs that drive engagement and deliver economic impact. We have found that consumers don.

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Reward or No Reward? That is the Retailer’s Question

Narina Sippy , Marigold Engage + by Marigold | November 06 2017

Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by.

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Getting Started with Email Marketing for your Restaurant

Stacey Loeffler , Xenial | November 02 2017

If getting some marketing initiatives off the ground is one of the many to-do’s on your list, consider email marketing. Why? Despite the buzz around online advertising and social media, the.

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The Grocer's Customer Experience: Fresh Ingredients Make All the Difference

Lindsay Bloom | November 02 2017

If you live in a world of penny profit the way grocers do, you can't afford to discount to people willing to pay full price. You also need to drive in footsteps to buy product that is literally.

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5 Common Loyalty Program Mistakes to Avoid

Dan Slavin , CodeBroker | November 02 2017

You already know the importance of a strong loyalty program, but there are a few pieces that need clarity. Today, it seems that every retailer has some kind of loyalty program. But they aren't.

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The Yin and Yang of Loyalty Program Design

Chris Barnett | November 01 2017

While celebrity meet-ups and amazing freebies garner buzz, it’s a balanced approach, pairing both emotional and rational benefits, that wins long-term customer loyalty.   Emotional brand.

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How to Engage Out-of-Market Customers

Alex Hill | October 31 2017

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel.

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Do you have the right ingredients for Customer Experience (CX) success?

Morana Bakula , Bond Brand Loyalty | October 26 2017

A customer obsessed culture is the core ingredient to CX success – but cultural change can be a daunting and difficult journey. You know you’re on the right cutstomer centric path when.

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All Research Incentives Are Not Created Equal

The Virtual Incentives Team , Virtual Incentives | October 26 2017

Smart incentives are never one-size-fits-all. Align your rewards with what survey participants want, and you’ll attract the best respondents. As a market researcher, you know incentives boost.

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Going Back to Basics to Build Five-Star Loyalty Programs

The Xenial Team , Xenial | October 25 2017

Loyalty[1]: faithful adherence; faithfulness to commitments or obligations As a business owner, manager, or marketer, you want your customers to be loyal: to choose you over a competitor, and to.

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