Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Got a Reactivated Customer? Don’t Celebrate Just Yet.

Josh Fayer | July 26 2018

We’ve just wrapped up the Mechanics of Predicting Customer Churn series—if you haven’t checked that out, I’d highly suggest you read through it. But even after we create.

15 Ways To Convert Your Loyal Customers Into Brand Ambassadors

Grace Miller , Annex Cloud | July 25 2018

While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions.

Encouraging Loyalty by Having a Social Mission (Part 2)

The Xenial Team , Xenial | July 23 2018

In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of.

What’s Impacting CX in 2018

The Deluxe Rewards Team , Deluxe | July 23 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and.

Data-Driven Onboarding Generates Loyal & Engaged Members

The Aimia Team | July 23 2018

Acquiring a New Member Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are.

Loyalty / Rewards Programs

World of Beer’s ALEgorithm Knows What Customers Want to Drink

The Paytronix Team , Paytronix | July 20 2018

Craft beer sales are booming.Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S.

Cleaning Up in the Home Care Industry

The Snipp Team , Snipp | July 19 2018

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed.

Lack of Convenience and Simplicity Deters Half of Consumers from Joining Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | July 17 2018

Half of consumers are deterred from joining loyalty programs, according to a newly released study from Kobie Marketing. When asked what barriers prevent them from joining a program, 26 percent.

Voice of the Customer

Want to Increase Engagement? Mix Business with Pleasure

Jeff Caplan | July 15 2018

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully.

Employee Engagement/Training

People and Culture are Your Only Sustainable Business Advantage

Bob Macdonald , Bond Brand Loyalty | July 13 2018

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to.

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

Sara Hogan | July 13 2018

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.” It’s a challenging time for loyalty marketers. Not only must they grapple.

Data Analytics

Encouraging Loyalty by Having a Social Mission

The Xenial Team , Xenial | July 12 2018

Beyond selling products or services, having your business get behind a social mission can garner customer loyalty and nourish your community and the lives of you and your staff. A business.

CSR (Corporate Social Responsibility)

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