Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

KUIU’s Inner Circle: Learning through Loyalty

Kate Atty , Clutch | July 31 2018

Starting with SitkaIn 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town of Sitka – caught the attention of W.L. Gore .

Beating Vacation Brain: Using PTO Energy to Refresh Loyalty Programs

Darrin Brege | July 30 2018

Ah, summer. After braving the cold and surviving the busy season, your long-awaited PTO is finally here. While vacation does wonders for your mental health, it can also accelerate your creativity and.

Employee Engagement/Training

Your New Capital Campaign

Ken Greer , Augeo Marketing | July 29 2018

How raising “social capital” can accelerate organizational performance.Every business requires various forms of capital. First, there is financial capital to fund the launch of the.

Internet of Things – A Whole New Customer Experience

The Kentico Team , Kentico Software LLC | July 28 2018

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a.

RIP Net Neutrality. Now What?

Duncan Hendy , Kentico Software LLC | July 27 2018

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue.

Employee Engagement - A Lifecycle Segmentation Approach

Ken Greer and Kali Davis , Augeo Marketing | July 27 2018

Tailoring rewards, recognition, and incentives to better match the career stage of your employees. There’s a lot of buzz these days about the changing nature of the workplace. HR.

Employee Engagement/Training

Got a Reactivated Customer? Don’t Celebrate Just Yet.

Josh Fayer | July 26 2018

We’ve just wrapped up the Mechanics of Predicting Customer Churn series—if you haven’t checked that out, I’d highly suggest you read through it. But even after we create.

15 Ways To Convert Your Loyal Customers Into Brand Ambassadors

Grace Miller , Annex Cloud | July 25 2018

While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions.

Encouraging Loyalty by Having a Social Mission (Part 2)

The Xenial Team , Xenial | July 23 2018

In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of.

What’s Impacting CX in 2018

The Deluxe Rewards Team , Deluxe | July 23 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and.

Data-Driven Onboarding Generates Loyal & Engaged Members

The Aimia Team | July 23 2018

Acquiring a New Member Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are.

Loyalty / Rewards Programs

World of Beer’s ALEgorithm Knows What Customers Want to Drink

The Paytronix Team , Paytronix | July 20 2018

Craft beer sales are booming.Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S.

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