October 10th To Be Designated As “Reward Points Day”

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American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017 Maritz market study, 73% of loyalty program members identify themselves as “point savers” rather than “point spenders”. But that habit makes it easy to leave points behind, especially when considering the average US household is a member of nearly 30 different rewards....