Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Remind, Reinforce, Recognize: Why the Best Channel Incentive Programs Use Engagement Nudges

ITA Group Team , ITA Group | November 05 2025

Traditional, one-size-fits-all engagement tactics aren’t enough to capture the attention of today’s diverse channel partner networks. Partners get so many generic communications that they.

Customer Engagement

Stop Overthinking Your Lifecycle Program: 4 Simple Optimizations You Can Make Today

Andy King, Hightouch , Hightouch | November 04 2025

I’ve been in the email lifecycle world long enough to remember when setting up a basic cart abandonment flow could take more than six months. I even worked for an early ESP for several.

AI-First Loyalty: Built for the Next Decade

The Capillary Team , Capillary Technologies | November 03 2025

Generative AI has fundamentally changed how we interact with the internet. Large Language Models (LLMs) and agents are quickly becoming the first interface people turn to—whether they want an.

Build vs. Buy — The $100M Question for Airlines

The Switchfly Team , Switchfly | October 31 2025

Airlines are at a crossroads when it comes to technology investment. With razor-thin margins and customer expectations shaped by retail and fintech, the decision to build or buy an airline technology.

Loyalty / Rewards Programs

Designing Brand Event Experiences That Engage Multiple Senses

ITA Group Team , ITA Group | October 30 2025

Event strategists plan layered sensory experiences to draw attendees in, maintain interest and leave a lasting impression. Melt-in-your-mouth candy at a sales kick-off reception. .

CX (Customer Experience)

The #1 Mistake Lifecycle Teams Make: The Reactive Sending Trap

Phi Pham, Hightouch , Hightouch | October 29 2025

After leading lifecycle programs for 10+ years and working across brands like Peloton, Casper, Thirty Madison, and more, I’ve seen what makes lifecycle marketing teams successful and.

Loyalty / Rewards Programs

Sentient Loyalty Programs: The Next Frontier in Human-Centric Brand Relationships

The Capillary Team , Capillary Technologies | October 28 2025

We are living through a tectonic shift in how brands build and sustain relationships with their customers. Over the past decade, loyalty programs have evolved from simple point-collection.

Loyalty / Rewards Programs

The Psychology of Rewards: Why Humans Love Points and Perks

The Switchfly Team , Switchfly | October 27 2025

Walk into a coffee shop, book a flight, or browse your favorite online store, and chances are you’ll encounter a loyalty program. These programs are so ingrained in modern commerce that.

Loyalty / Rewards Programs

AEO vs. SEO: Optimizing for the Next Era of Search

Craig Kleila. Bounteous , Bounteous | October 24 2025

Search results are no longer just a list of blue links. AI-powered platforms like ChatGPT, Google Gemini, Bing Copilot, and Perplexity now deliver instant answers, often before a user even sees a.

Technology

Transforming POP Displays into Strategic Engagement Tools

The Baesman Team , Baesman | October 23 2025

Point of purchase displays have always been about influencing purchase decisions at the right moment. But today, they’ve evolved into something more powerful: a cornerstone of visual.

Customer Engagement

Building Customer Trust and Emotional Loyalty With Transparent Data Practices

Tony Cleveland, Mark Halterman, Phaedon , Phaedon | October 22 2025

Customer loyalty demands more than checking regulatory boxes. When brands focus solely on technical compliance while neglecting genuine transparency, they face hidden costs and create a trust deficit.

Redefining the Modern Rewards Catalog: Why Platforms Are Moving from Transactional to.

The Switchfly Team , Switchfly | October 21 2025

Rewards catalogs have always been the heart of loyalty programs, but what members value inside them is changing fast. Gift cards and discounts may once have been enough, yet they struggle to create.

Loyalty / Rewards Programs

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