Generative AI has fundamentally changed how we interact with the internet. Large Language Models (LLMs) and agents are quickly becoming the first interface people turn to—whether they want an answer, a recommendation, or even an action executed. The once omnipresent Google search bar is steadily being replaced by conversational, ChatGPT-like interfaces. And loyalty is evolving in the same direction.
At Capillary, we’ve been on this journey for years. Long before generative AI....