Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Relevance is Changing the Marketer’s Role

Christina Tramontozzi, Zylotech | October 01 2018

As marketer’s accountability to their business organization continues to broaden with the evolution of marketing / sales unification (think smarketing), their understanding of the.

Customer Identity Management Drives Loyalty Program Success

The Janrain Team , Akamai | October 01 2018

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with.

Three Reasons Marketers Should be Enthusiastic about Machine Learning

Janet Wagner | September 27 2018

Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases- from automating business processes to creating highly personalized.

Why Your Loyalty Program Isn’t Driving Revenue – And How to Fix It

Jeff Hassman , PDI | September 27 2018

Effective loyalty programs consistently deliver results across the metrics that matter to brands: foot traffic, basket size, frequency of visits and revenue. But as successful as they&rsquo.

No More Creepy! Gain a Competitive Edge with Data Privacy

Ratul Shah , SAP | September 26 2018

Everyone wants the love of their customers. Marketers collectively spend billions of dollars each year to attain it, while consumers are increasingly resistant to give it.Why?Too often, marketers are.

Marketing Evolution: From Personalization to Individualization

Bernard Chung , SAP | September 20 2018

Personalization. Personalization. Personalization. “Be sure to personalize the content you create and send to customers.” We’ve heard it time and time again. But it is 2018 now.

CRM (Customer Relationship)

Loyalty + Wearables

Joe Doran , Persuade Loyalty | September 19 2018

Don't want to read the blog? No worries! Listen to our podcast. With the advent of the Apple Watch, Google Wear, Fitbit and other wearables - the trend has mainly been toward fitness. However.

Ignite 2018 Conference at UMN will Focus on Protecting Trust in Today’s Consumer Journey

The YA Engage Team , YA|Engage | September 19 2018

Speaker lineup combines top academic researchers with corporate leaders including Wells Fargo CMO, Jamie MoldafskyMinneapolis, August 21, 2018 – In today’s business world, there is.

CRM (Customer Relationship)

Drive Consistent Personalization Across the Journey

Bernard Chung , SAP | September 19 2018

If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest in whatever customer.

Navigating the Modern Loyalty Landscape

Peter Lim , Marigold Engage + by Marigold | September 12 2018

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty.

Re-Invention Drives Loyalty - and Survival - in Our Age of Disruption

Howard Schneider , Kobie Marketing | September 11 2018

Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We.

Case Study: How to Balance Compliance Demands with Loyalty Program Needs

Suzanne Balter , Akamai | September 10 2018

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines.

Displaying results 1993-2004 (of 2498)

|< < 163 - 164 - 165 - 166 - 167 - 168 - 169 - 170 - 171 - 172 > >|