Loyalty statements have long been a part of every loyalty program. But today, rather than being mailed monthly, statements are now real-time trackers that can use the principles of human motivation to influence customer behavior.
70% of members don’t know how many loyalty points they have with a brand, and 41% of members said they would purchase more from the brand if they were updated on how many points they had.
The right motivational cues in your statements will drive member....